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Shoot NYC is back! October 24th and 25th

Save the date! Shoot NYC is October 24-25

La Venue  •  608 West 28th St.  •  New York, NY 10001

Thursday: 10:00AM to 7:00PM • Friday: 10:00AM to 8:00PM

Originally established in 2008, Shoot NYC has spread internationally (Shoot LDN, Shoot Paris, Shoot A’Dam). Shoot NYC is an exciting and informative forum based on the premise of building a photographic community. In addition to a wide range of free professional photography seminars, industry leaders broncolor and Hasselblad, will help you learn how to harness and integrate the market’s most advanced photographic tools into your business, improving both your photography and your bottom line.

 2013 Shoot NYC Seminar Schedule

Thursday October 24, 2013   10:00AM – 6:30PM

10:30:00 AM – 12:00 PM Seminar

Skip Cohen: Brought to you by Skip Cohen University

It all starts with a blog

10:30:00 AM – 12:00 PM Demo

Rick Friedman: Brought to you by Calumet

Location Lighting

12:15 PM – 1:45 PM Seminar

Paul Mobley: Brought to you by Santa Fe

Capturing the Soul of your Subject

12:15 PM – 1:45 PM Demo

Roberto Valenzuela

How to tackle artistic challenges

2:00 PM – 3:00 PM Seminar

Brian Smale: Brought to you by APA

Dissecting magazine contracts

2:00 PM – 3:00 PM Demo

Tim Hogan: Brought to you by Hasselblad Bron, Inc.

The Essence of Subject

3:15 PM – 4:45 PM Seminar

R Lee Morris: Brought to you by Fstoppers

How to become a professional commercial wedding photographer

3:15 PM – 4:45 PM Demo

Matthew Karas: Brought to you by Fotocare

The emotion of motion

5:00 PM – 6:30 PM Seminar

Bryan O’Neil Hughes:  Brought to you by Adobe Photoshop and Lightroom

Uncovering the ‘Hidden Gems’ of Adobe Photoshop

5:00 PM – 6:30 PM Demo

Dustin Snipes: Brought to you by Hasselbald Bron, Inc.

Lighting for Sports Portraiture

Friday October 25, 2013   10:00AM – 8:00PM

10:30 AM – 12:00 PM Seminar

Erik Valind

Lightweight location lighting

10:30 AM – 12:00 PM Demo

André Rowe

The magic of simple lighting

12:15 PM – 1:45 PM Semianr

Beth Taubner: Brought to you by Mercury Lab

Identify your brand & claim your market

12:15 PM – 1:45 PM Demo

Scott Markewitz

Artificial lighting for action sports

2:00 PM – 3:00 PM Seminar

Alexandra Niki & Adam Sherwin: Brought to you by Resource Magazine

How to monetize your photography skill set

2:00 PM – 3:00 PM Demo

Jodi Jones: Brought to you by Adorama Pro

3 badass ways to use the Para88 for Fashion and Beauty

3:15 PM – 4:45 PM Seminar

Rafael “RC” Concepcion: Brought to you by Kelby Media Group

Lightroom 5 start to finish

3:15 PM – 4:45 PM Demo

Catherine Asanov: Brought to you by CI

From camera to screen

5:00 PM – 6:30 PM Seminar

Clay Patrick McBride: Brought to you by K+M Camera

Cross-over stills to motion

5:00 PM – 6:30 PM Demo

Lara Jade

Getting back up – The importance of casting & your creative team

6:45 PM – 8:00 PM Seminar

Bryan O’Neil Hughes:  Brought to you by Adobe Photoshop and Lightroom

Lightroom and Photoshop and Photographers

The Hasselblad H5D, and tilt-shift adapter will be there to use for hands-on demonstrations. The new broncolor softboxes, the Para 177 and 222 will also be set up to give photographers and attendees the opportunity to use the leading lighting accessories on the market. And don’t forget about the new Move Pack! Get a chance to practice with quick recycle times, and short flash durations!

​​ There will be live fashion, architecture, product, advertising, still life, art and repro sets. Some of the seminar topics include: daily tips & techniques, Lightroom, Photoshop, outdoor shooting, portrait, lighting and many more.

The event runs from October 24 to the 25 at La Venue. So mark your calendar and don’t miss out on this great opportunity to learn hands on from some of the industry leaders in fashion, commercial, and fine art photography!

For more information and to register for Shoot NYC, click here. Map

 

 

Shoot NYC Recap

A packed house at Michael Grecco's Lighting and the Dramatic Portrait seminar. Photo by Mike Hill.

Hasselblad and broncolor wrapped up another Shoot NYC event at La Venue on October 25 and 26, 2012. Shoot NYC has become a photography staple, a place where people can network, educate themselves on photographic tools, and foster a community with their fellow photographers. Free seminars and workshops ran both days and included a variety of topics ranging from how to create and maintain a photography business, to learning about key lighting modifiers and copyright information. These free seminars were incredible in terms of the quality of information, and our speakers spoke to packed rooms of eager photographers that wanted to enhance their photo businesses.

The broncolor Para family lights up Shoot NYC. Photo by Andre Rowe.

Lara Jade's business seminar focused on online marketing and promotion using social media tools and networking. Photo by Kermit Mercado and Victoria Harrington.

Rick Friedman spoke to a full house, and taught how to light on-location, with the use of Sunbounce reflectors. Photo by Kermit Mercado and Victoria Harrington.

Bryan O'Neil Hughes taught the ins and outs of Adobe Photoshop with on-screen instruction. Photo by Mike Hill.

Sunbounce, Sun-Sniper, broncolor, FOBA, Kobold and Visatec products were on the show floor for anyone to get their hands on and use. Shoot NYC also featured new products including the broncolor Move 1200 L battery pack, the Hasselblad H5D, the Sunbounce Bounce-Wall portable flash accessory, and the Sun-Sniper Pro-II camera strap.

The broncolor Move 1200 L battery pack was featured at Shoot NYC

The new Hasselblad H5D was available to see for the first time since Photokina. Peter Stig, Hasselblad product manager for the H system camera, spoke about the new H5D, including its technical advancements and new product features.

The Hasselblad station at Shoot NYC. Photo by Mike Hill.

A live shooting sets with photographers Franklin Thompson, Thomas Liggett, Gregor Halenda, Jodi Jones and David Perkins (with two dancers and a Ducati) were a main focal point. With an array of broncolor modifiers and Kobold HMIs, they played with light to create some amazing images.

Dancers Aaron and Kristin. Photo by David Perkins.

Photographer Franklin Thompson with dancers Aaron White and Kristin Yancy . Photo by Mike Hill.

Photo by Franklin Thompson.

The Ducati. Photo by Thomas Liggett.

In case you missed it, here are some video compilations of the speakers who talk about their businesses, their seminars and a little about themselves:

Shoot NYC 2012: Lindsay Adler, Kawai Matthews and Lara Jade from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Rick Friedman, Ryan Enn Hughes, Arash Moallemi, Andre Rowe, Michael Grecco and David Robin from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Chase Jarvis and Vincent Laforet from Hasselblad Bron Inc. on Vimeo.

The student event ran on late Friday afternoon with photographers/directors Chase Jarvis and Vincent Laforet, and was an informative Q&A session that spoke volumes on starting off as a photographer and following your dreams. “Rejection is another opportunity” and “don’t be incrementally better, be different” were some of the mottos behind the two. The students asked everything from “how to make it big” to “what was your biggest mistake,” and everything in-between.

Shoot NYC 2012: Peter Stig, Bryan O’Neil Hughes, Beth Taubner and John Harrington from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Carrie McCarthy, Alexandra Niki, Aurelie Jezequel and Viktoria Sorochinski from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Franklin Thompson, David Perkins and Jodi Jones from Hasselblad Bron Inc. on Vimeo.

We would like to thank our partners: Scheimpflug, Adorama, APA, Capture Integration, Fotocare, Resource Magazine, Digital Photo Pro, B&H, HD Video Pro, Santa Fe Photographic Workshops, Lucie Foundation, ASMP NY, Adobe Lightroom, Adobe Photoshop, Calumet and the Art of Photography Show.

And our speakers and photographers: Ghada Khunji,Viktoria Sorochinski, Rick Friedman, John Harrington, Lindsay Adler, Bryan O’Neil Hughes, Ryan Enn Hughes, Arash Moallemi, Alexandra Niki, Aurelie Jezequel, David Robin, Lara Jade, Peter Stig, Kawai Matthews, Michael Grecco, Chase Jarvis, Vincent Laforet, Andre Rowe, Jodi Jones, Franklin Thompson, David Perkins, Thomas Liggett and Jeff Mosier.

We would also like to thank our invaluable extra hands: Elizabeth Stacy and Ryan Burke,  and our army of interns.

Without all of you, this wouldn’t be possible.

And, let’s not forget, the infamous Flugoween Halloween party on Saturday night. After a long week of Shoot NYC and Photoplus, our team rallied together in our costumes and headed over to the event in Dumbo that was hosted with our good friends from Scheimpflug and Resource Magazine. There was an electric chair photo-op and enough food and beer to make anyone merry. Overall, it was a good time with good friends.

We are already looking forward to next year. Cheers!

Photos courtesy of: Kermit Mercado, Victoria Harrington, Ryan Burke, Andre Rowe, Mike Hill and David Perkins

Shoot NYC is back, October 25 and 26

We are three weeks away from another Shoot NYC event! Oct 25-26, from 10 AM to 8 PM, industry leaders Hasselblad and broncolor will host the event that brought 2,000 people to NYC last year (and four consecutive years) to the historic Terminal building. This year, some of your favorite speakers are back, alongside some new faces.

The event, originally established in NYC four years ago, has spread internationally. Shoot NYC is an exciting and informative forum based on the premise of building a photographic community. In addition to a wide range of free professional photography seminars, industry leaders broncolor and Hasselblad will help you learn how to harness and integrate the market’s most advanced photographic tools into your business, improving both your photography and your bottom line. Top industry professionals will host workshops and hands-on seminars in an array of subjects, whether you’re interested in fashion, portraiture, commercial, stock or repro.

This event is ideal for professional photographers, photo assistants, advanced students, or any imaging professional that would like to learn about the latest products and techniques being used in the digital capture market.

The new Hasselblad H5D camera will be there and ready for hands-on demonstrations.  Shoot will also feature all the new products from Hasselblad, broncolor, FOBA, Sunbounce and Sun-Sniper, including the broncolor Move 1200 L battery pack, the Sunbounce Bounce-Wall, and the FOBA TURNO medium-sized turntable.

And Shoot NYC will be the first stop for the winning prints of the Hasselblad Masters 2012 gallery show!

The Hasselblad Masters represent photography at its finest; at its most inspired, most communicative, most beautiful. They are young, old, western, eastern, classical, experimental, traditional, modern, and futuristic. They have perhaps but one thing in common: they are masters at conveying an instant, an emotion, with images. Masters of the art and craft that is photography.

Event location: LA VENUE (Terminal Building) – 608 WEST 28TH STREET, NEW YORK, NY 10001

 

 

 

 

 

 

 

 

 

 

 

For more information and to register for Shoot NYC, click here.

 

Seminar Schedule

THURSDAY OCTOBER 25TH

10:30AM – 12:00PM
Lecture
LucieFoundationlogo1a
Ghada Khunji and Viktoria SorochinskiSponsored by LUCIE

Join New York-based photographers Ghada Khunji and Viktoria Sorochinski in conversation. Both have been recognized by the Lucie Foundation’s sister-effort, International Photography Awards, and will share their projects, discussing their individual approaches to being working photographers.

10:30AM – 12:00PM
Seminar
Rick Friedmanrickfriedman.com
Location Lighting Workshop

Join us in viewing some of the iconic and award  winning images Rick Friedman has produced. Hear some of the anecdotal stories from behind the scenes.Rick will show some of his images from his “Location Lighting Workshops™” and demonstrate how the photographs were created, using speedlights, studio strobes and Sunbounce.   Rick Friedman has been a photojournalist for over 30 years.  His work has produced over 75 book and magazine covers and has been in hundred of magazines around the globe.

12:15 PM – 1:45 PM
Lecture
APALogoweb2a
John HarringtonSponsored by APA National
Licensing, Your Copyright & Negotiations

Before you’ve signed the contract with a client, you’ve had to negotiate fees, and the language that grants them the rights to your creative efforts. Ambiguity in your licensing language a problem? You’ll learn how to implement the Picture Licensing Universal System (PLUS) within your contracts (and metadata) so that everyone is on the same page about what rights were (and were not) granted. Also, a simple 3-step process for registering your copyrights will be shown.
12:15 PM – 1:45 PM
Seminar
Lindsay Adlerlindsayadlerphotography.com
Geek out! 5 Unique Broncolor Tools, 5 Kick-Ass Images

Photographer geeks unite! We all love playing with unique photo tools, and Broncolor has some incredible one-of-a-kind light modifiers that give us specialized and unusual effects. Fashion photographer Lindsay Adler will share some her favorite unusual modifiers, and utilize them to make some high-impact images!

2:00PM – 3:00 PM
Lecture
photoshopcs6b1lighroomlogo2a
Bryan O’Neil Hughes
Lightroom 4 and Photoshop CS6 for photographers

Bryan O’Neil Hughes, Senior Product Manager, Photoshop, will take you through the most current, time-saving workflow via Lightroom and Photoshop CS6.  In this presentation, Bryan will show how these two products combined will dramatically accelerate your post-production while delivering control never before available.

2:00PM – 3:00 PM
Seminar
Ryan Enn Hughes & Arash Moallemi
Building a set step by step

Join Ryan Enn Hughes and Arash Moallemi as they discuss their journey in Photography and Motion Pictures, and demonstrate how to build flexible lit photo set from start to finish.Ryan and Arash will then demonstrate various approaches to building a lit photo set, using both flash and HMI lighting. They will explain how lighting can be used to achieve different aesthetic effects, both with male and female subjects, and how one can quickly alter current lighting set-ups to create multiple looks within a tight timeframe.This is a valuable demonstration for anyone interested in using creative lighting to improve his or her next photo shoot.

3:45PM – 5:15 PM
Lecture
Alexandra Nikki & Aurelie JezequelResource Magazine
Survival guide for the Crew-less Photographer

With more than thirty years of combined industry experience, photography producer Aurelie Jezequel and prop stylist Alexandra Niki share their “Survival guide for the Crew-less Photographer”. Whether you’re the victim of a small budget, or someone calls in sick at the last minute, avoiding panic and knowing how to compensate for those missing in action can make or break a shoot, not to mention, spare your own sanity. As co-founders of Resource Magazine,  Aurelie and Alex have been serving the photography community at-large with sage advice, inspiring encouragement, and practical tips since 2007. Join them for their Hands-On presentation and surprise guests!

3:45PM – 5:15 PM
Seminar
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David RobinSponsored by Santa Fe Photographic Workshops
Lighting Dramatic Portraits

Award-winning portrait and beauty photographer David Robin, whose clients have included Levi Strauss & Co., Gap, Sony, Coca-Cola, American Express, BMG, Blue Note, and PolyGram Records, explains and demonstrates his techniques for achieving meaningful portraits, covering the gamut of editorial, beauty, advertising, and journalism. In this workshop, David aims to briefly decode the mysteries of portraiture and review techniques, through live demonstration, to help participants consider their own unique voice and style.
5:30PM – 6:00 PM
Lecture
Lara Jade – larajade.com
The Business of Photography

With the rise of digital media recognition in today’s industry, every photographer should consider the ways in which online marketing can work within their marketing strategy and stay ahead of the game. In this seminar, I will be referencing my own personal journey, and giving tips on business success, networking and how to expand your business worldwide.

FRIDAY OCTOBER 26TH

10:30AM – 12:00PM
Lecture
Peter Stig and Ove Bengtson
A Hasselblad insight on the H5D

Ove Bengtson, Product Manager for the H camera system, and Peter Stig, Director of Professional Camera Products, will give you an insight in the new H5D camera including:
– what’s behind the new H5D design
– what does the photographer gain from this
– functionality of TrueFocus II and Immediate Focus Confirm
– H camera lens system keeps growing: and for a good reason.
– H5D camera configuration, a great tool when working with rental cameras

10:30AM – 12:00PM
Lecture
Kawai MatthewsAirPhilosophy.com
Shooting Musicians 101: Basic Creative Lighting Techniques to Shoot Music Artists

If you’re looking to add a little excitement to your portrait photography, there’s nothing like shooting a music artist to get your creative energy running wild.  Most music artists look for photographers that can come up with “outside of the box” ideas and concepts to help them communicate the vision for their music.  You become partners in creating a look that helps them stand out, so it opens up your lighting playground.  Kawai has photographed music artists like Kanye West, Janelle Monae, Little Dragon, The Shys, Snoop Dogg, Ice Cube, Quest Love, Queen Latifah, Melanie Fiona, Common and many more.

12:15 PM – 1:45 PM
Lecture
photoshopcs6a1alighroomlogo1a1
Bryan O’Neil Hughes
Photoshop CS6 for photographers

Bryan O’Neil Hughes, Senior Product Manager, Photoshop will take you through a tour of Photoshop CS6’s tools made just for photographers and retouchers.  The enhancements shown will save time, add polish and bring a new level to your photography.

12:15 PM – 1:45 PM
Seminar
Lindsay Adler lindsayadlerphotography.com
1 Modifier, 5 Ways: The Beauty Dish

A beauty dish is an amazing tool for creating a variety of lighting solutions for portrait, beauty and fashion photography. This one modifier can be utilized to create drastically different effects. Fashion photographer Lindsay Adler will show you the beauty dish used 5 ways for 5 great images!
2:00PM – 3:00 PM
Lecture
Beth Taubnermercurylab.com
How to Distill your Brand, Expand, and Opening New markets

Frequently photographers reach a point in their careers where they are strongly interested in vastly increasing their reach and the markets they would like to work in. Every market has its own needs and expectations, and can require a different approach. For example, regional or British marketing or advertising might be more cerebral, or sentimental. Different segments of the US advertising or editorial market have specific conventions and needs as well. You must know how to tailor your message and materials to new markets while staying true to your brand. “One size fits all” simply does not work.This interactive talk will help you to identify your brand, and to learn how to analyze new markets in order to create successful marketing messages and campaigns that will bring you more attention and work.

2:00PM – 3:00 PM
Seminar
APALogoweb1a1
Michael Greccomichaelgrecco.com
Lighting and the Dramatic Portrait

The difference between an ordinary photograph and a truly striking portrait lies in the photographer’s ability to pierce the obvious and reveal the intimate nature of the subject. The play of available angles, light and shadow, soft shapes and hard lines are tools to create not just a photo, but a work of art. In this demonstration, you will add these tools to your camera bag. Michael will explain his techniques for creating light and shadow and will demonstrate how he creates his stylistic and dramatic images. He will explain his specialty lighting, and show you the setups he used to create the striking signature looks for this new work. The last few minutes of this seminar will be a Q&A.
3:45PM – 5:15 PM
Lecture
Kawai MatthewsAirPhilosophy.com
Photo Career Bootcamp: Guerrilla Marketing & Strategies for the Photographer on a Budget

For those of you with big marketing budgets, this seminar isn’t for you! But if you’re a bootstrapping photographer that wants the secrets to marketing without a budget – keep reading. Grab your notebook and spend a power-hour with Kawai, learning quick, easy and FREE ways to market and grow your creative business. Get excited and get ready to turbo boost your marketing strategies and increase your bottom line.

3:45PM – 5:15 PM
Seminar
Andre Rowe
Six Must Have Light Shapers and Why

Andre Rowe will share a few examples of the creative uses of many of the available broncolor light shaping modifiers. He will provide a demonstration showing a comparison in the midst of a live shoot for the audience to see. We will explore what makes the PARA 88 a must have tool in your lighting system as well as play with other lightshapers that you may not of given strong attention to. Andre will also address questions and invite audience participation. Andre is fashion and commercial photographer based out of Miami.He travels the country not only for work, but also for the purpose of educational seminars.

 

Save the Date: Shoot-NYC

Shoot-NYC, the annual professional forum held by industry leaders broncolor and Hasselblad is back, with exciting new photographic forums and live shooting sets that incorporate the latest photographic technology.

By attending Shoot-NYC, you will learn from top industry professionals. Educational seminars will cover topics that range from reproduction, fashion and commercial photography, to the ever-changing business of photography. Hands-on demonstrations will encompass advanced lighting techniques, as well as pre and post production, cross over lighting (still and video), and video production lighting. In addition, one can take a tour of the gallery of finalists from the Hasselblad Masters Exhibition, which will make its 2011 U.S. debut at Shoot-NYC.  By attending, you will learn how to harness your talents to face the ever-changing photographic business.

The event runs from October 27 to the 28 at the Terminal Building (608 West 28th Street New York, NY 10001 ).

REGISTER HERE

Speakers and forums:

Room 1, 10/27

10:15 – 11:15 – Dave Mathews, “Tools & Tips: Under the Hood”

Image quality and product consistency remain essential for photographic excellence and client satisfaction. Today’s photographer must achieve both. A sustainable digitization effort, combined with beautiful imagery, equates to professional survivability.

This talk features specific tooling and work flow disciplines which help guide and inform quality image formulation, decision making, uniformity of style and distinguishable image product. These useful tips, practical tools and workflow specifics, when applied by determined photographers, not only ensure very high quality of product but often lead to new and repeatable discoveries.

The talk is short and concise, aimed at providing practical and sustainable image quality solutions for the working photographic professional. Creation of high quality files requires more than top-end equipment. Understanding the technology, pursing viable solutions, and discovering insightful diagnostics will help verify and ensure photographers that their files provide the professional results required for multi-use publications and long term archiving.

http://www.theimagecollective.org/

11:30 – 12:30 – August Bradley, “Developing a lighting strategy when shooting for still and motion. “

Moving from a background in still photography studio lighting into dual still/motion production and motion-specific lighting. August will examine productions he has done for fashion and advertising clients that have required both still and motion deliverables (for both web and broadcast uses), and how to efficiently and effectively develop a lighting strategy. He will also give an overview of motion lighting with an emphasis the areas that differ from lighting in the still photography world.

http://www.augustbradley.com/

12:45 – 1:45 – Dan Saelinger, “The Business of Photography”

A New York City based commercial photographer, Dan Saelinger shares his ideas on making it in the industry. Learn everything from Dan while he discusses such points as portfolios, equipment insurance, websites, blogging, representation and making a living at what you love. Dan will explain the fine-tuning of your business by delving into the following points:

– Setting Up Shop: Things to think about before you start shooting

– Promotion: What does and doesn’t work? How to get your work in front of potential clients.

– Representation: How to find a rep: is it needed for you?

– Making a Living: From smart billing to controlling costs – making sure your business is profitable

-Video: Stepping into video and what you need to know before taking that first video assignment

Working with clients such as Nike, Brides, National Geographic, Men’s Journal and many more Dan has had the experiences to understand the best approaches.

http://dansaelinger.com/

2:00 – 3:00 – Beth Taubner,  “The Secrets Behind Creating Powerful Brand Identity”

Beth Taubner is called the “Photo Whisperer” by many of her clients. In this talk, she will unveil the secrets of major American and global brands (some of whom she has worked with) and how their approach to branding applies to you.  Photographers and videographers: you will learn how to think like good brand strategists and express your unique POV in a consistent way using visuals, design and language. Beth will talk about what  it takes to define your brand, and how to apply it to all of your presentation tools, including your portfolio, website and reel.  By creating a strong, coherent and differentiated brand positioning,  you will enter, sustain, and maintain a happier and stronger role in the marketplace.

mercurylab.com

3:15 – 4:15 – Adam Sherwin, Resource Magazine / RETV, “Photography to Videography – Successful Strategies for Marketing New Services”

Adam Sherwin of Resource Magazine will share valuable tips on how practicing photographers can utilize the recent advances in DSLR video technology to successfully expand their services to clients, as well as avoid how to avoid common mistakes in marketing yourself with video. Topics include optimizing content in social networks, maintaining quality control over your work, and placement strategies for getting your work noticed.

http://www.resourcemagonline.com/

http://resourcetelevision.com/

4:30 – 5:30 – Ryan Enn Hughes and Arash Moallemi, “Between Videography and Photography – Working Seamlessly in Multiple Mediums”

Ryan and Arash will discuss in detail their experiences of incorporating film production into their photography practices, the in- and-outs of budgeting simultaneous photo/film production costs, and walk you through the funding process of a larger motion creative. Learn about the technical, budgetary, and practical considerations faced when creating ground breaking works such as C Walk, Bugs! and Fish!

http://www.ryanennhughes.com

http://iamphoto.ca/

Room 2, 10/27, PRACTICALS:

10:15 – 11:45 – John Pannozzo, ColorByte Software, “Mastering the Art of Studio Printing”

Color management is one of the steepest hurdles to face for a majority of individuals and studios attempting to retain creative and qualitative control in the output of their photographic work. John Pannozzo, President of Colorbyte Software, will cover every aspect of mastering your printing workflow – from printer choices to color profile creation, from selection of paper types to new printing technologies. This is a valuable seminar for anyone seeking to keep their printing in house while maximizing the efficiency of the process and reducing waste in proofing.

http://www.colorbytesoftware.com/

12:00 – 1:30 – Andre Rowe, “The perfect marriage of both lighting and exposure”

A crash course on the perfect marriage of both lighting and exposure. Face challenging lighting situations on location with the confidence of understanding. Never again question your ability to get the best results each and every time.

– Visualizing Light

– Calculating exposures in easy/complex lighting situations

– Establishing proper lighting / subject placement

– Choosing the right lighting & modifiers for the job

– Understanding lighting ratios

– Blending strobe lighting with ambient light

http://www.andrerowephotography.com/

1:45 – 3:15 – Lindsay Adler, “Shoot in Action”

Beauty Shoot: This will be an editorial shoot, where you can watch a beauty shoot in-action.

Fashion Bridal:  How to add techniques of fashion photography to your portrait and wedding images. Will have bride and groom couple to demo lighting and poses; on location.

http://www.lindsayadlerphotography.com/

3:30 – 5:00 – Scott Markewitz, “Freeze Frame – Outdoor Action Photography Fundamentals”

In recent years, artificial light has become more and more prominent in outdoor sports and lifestyle photography. When used well, the addition of strobes can create powerful, dramatic action images. To capture this look, photographers go to great pains to transport lighting gear into almost any location and setup imaginable. Many photographers using this equipment outdoors don’t really understand the capabilities of their gear, or how to get the most out of it. In this seminar, outdoor photography specialist Scott Markewitz will discuss the basics of lighting the outdoors and evolution of using strobes and artificial lighting in outdoor photography. Scott will cover the types of equipment needed to achieve powerful results, the use artificial lighting in a controlled manner to achieve the results and the look you’re after and how to create some very distinct looks with specific lighting setups and various shaping tools. All told, Markewitz will leave you with an understanding of the sports you’re shooting and the knowledge and timing it takes to capture images that get published.

http://www.scottmarkewitz.com/

Room 1, 10/28

10:15 – 11:15 – Robert Levine, “American Photographic Artists Understanding the Issues of Copyright Law in an Age of ‘Free’ Media”

Sponsored by APA

For the past decade since Napster shook up the music business, we have been hearing about the conflict between big media companies and young people who love the Internet. In my book, “Free Ride,” I show that what we’re really seeing is a conflict be- tween two groups of companies: the creators – companies that produce and fund culture, and the technology start-ups that want to distribute their work without paying for it. I will review the methods by which licensing affects photographers in today’s media markets, and discuss methods for photographers to protect their interests.

http://freeridethebook.wordpress.com/pic-and-bio

11:30 – 12:30 – Bob Heiss, Sandler Training, “Talking Tools of the Photo Trade – Converting Prospects into Sales”

Sponsored by ASMPNY

Do you want to learn how to uncover a prospect’s budget? Do you feel like you’re at a disadvantage when negotiating? Do you ever hear, “I’m interested, but call me after the holidays?” or “This is great, I just need to run it by my boss/editor/wife/business partner?” but you never hear back from the prospect? Let’s face it, photographers need a roadmap to navigate the highways and byways of the current market. Sandler gives photographers a complete system for handling the sales process and uncovering a prospect’s real motives for buying. This course will combine classroom learning, role-playing, negotiation, and individual troubleshooting using YOUR real world examples. Sponsored by ASMPNY

http://www.robertheiss.sandler.com/

12:45 – 1:45 – Kawai Matthews, “Guerilla Marketing 101: Quick, Cheap & Easy Ways to Grow Your Photo Business”

For those of you with big marketing budgets, this seminar isn’t for you!  But if you’re a bootstrapping photographer that wants the secrets to marketing without a budget – keep reading.  Grab your notebook and spend a power-hour with me, learning quick, easy and FREE ways to market and grow your creative business.  Get excited and get ready to turbo boost your marketing strategies and increase your bottom line.

airphilosophy.com

2:00 – 3:00 – Lindsay Adler, “Top Ten Best Practices for Social Networking”

Social networking is a powerful tool for reaching your target audience and building an online reputation. Today business growth

is not just ‘word of mouth’, but also ‘word of mouse’. This presentation will focus on the top ten best practices for social networking. You will learn what you can do online to efficiently and effectively leverage social media for business growth. We will cover topics like utilizing analytics, search engine optimization, developing a schedule, and becoming a resource for your target audience.

http://www.lindsayadlerphotography.com/

3:15 – 4:15 – John Engstrom, Scheimpflug Digital, “Set Mastery Tips and Techniques of Photo Production for Digital Technicians”

John Engstrom is one of the most sought after “get it done” guys in the industry, and he’s got the client list (and scars) to prove it.  He’s shot with Peter Beard in the wilds of Botswana, and was favorite assistant to legendary photographers David LaChapelle and Patrick Demarchelier. John will talk about his wildest experiences on production sets around the world, and will deliver a wealth of valuable information to current and aspiring digital techs, covering everything from rigging carts for digital capture to working with large crews.

theflug.com

4:30 – 5:30 – Lois Greenfield, “Her work and her career”

Lois Greenfield has created innovative and iconic images for most of the major contemporary dance companies. Her unique approach to photographing the human form in motion has radically redefined the genre, and influenced a generation of photographers.

In this seminar I will discuss the multifaceted nature of my photographic career . My beginnings as a photojournalist and travel photographer inadvertently led to my specializing in dance photography. Little did I realize this would lead to shooting fashion, athletes, and musicians in my studio. Directing TV commercials was a natural outgrowth of shooting advertising campaigns.

Working both with and without reps, I learned how to “get the job” and negotiate contracts for all these varied projects. I adopt an effective, flexible pricing strategy which includes adapting to the reality of the market in these challenging times.

http://www.loisgreenfield.com

Room 2, 10/28: PRACTICALS

10:15 – 11:45 – Andy Ryan, “Using Cutting Edge Technology to Advance Your Architectural Photography”

Photographer Andy Ryan shares his tips and techniques to help you create the best architectural images. Andy has traveled the world shooting some of the most demanding architectural projects. Join him as he shares his vast experience to help you gain a better insight into how new technology can help in creating the finest architectural images.

http://www.andyryan.com

12:00 – 1:30 – Rick Friedman, “Portable Lighting Techniques for On-Location Lighting”

Learn about portable lighting techniques that have enabled Rick Friedman to capture his on-location, award-winning imagery around the world. One of the key things that he will share in a “very hands-on way” is how to better control your lighting. This dynamic, intensive, interactive seminar is designed for portrait, wedding, corporate and event photographers, photojournalists and serious amateurs who want to improve their knowledge of illumination and light. If you attend Rick’s class, you can plan on leaving feeling empowered to capture great images no matter what lighting situation you come up against!

http://rickfriedman.com/bio.html

1:45 – 3:15 – Bryan Hughes, “Uncovering the ‘Hidden Gems’ of Adobe Photoshop”

Photoshop is the premiere program for photographic editing, and in this industry it is imperative to keep up with new and interesting approaches. As the senior product manager for Adobe Photoshop, Bryan knows the tricks of the trade. In his talk, Bryan will provide tips and instructions on how to navigate the program, as well as an in-depth review at some overlooked and underplayed techniques for manipulating and molding images. For anyone who wants to learn how to hone their skills, from the sharpen tool to puppet warp, this is something you don’t want to miss.

http://www.photoshop.com/people/bryan

3:30 – 5:00 – Kawai Matthews, “Shooting Stars!: How to Shoot Actor Headshots”

Learn how to shoot headshots for actors in the entertainment industry.  With a huge local population of aspiring and established talent, photographers can earn extra money or even start a business shooting headshots for entertainers.  The key is knowing how to shoot them and shoot them well, taking into consideration the industry standards.  In this workshop, you will learn how to use studio lighting, quick tricks with reflectors, posing your actor, tips to getting personality shots, flattering angles, wardrobe do’s & dont’s, commercial vs. theatrical looks, what agents and casting directors want and much more.  This is a hands-on workshop!  Be prepared with your cameras, as we will be shooting live.

airphilosophy.com

REGISTER HERE