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Greg Miller shoots “Split Personality” for Mitsubishi Electric

We recently caught up with Greg Miller, a professional photographer based in Atlanta, and interviewed him on how he began his career, the pros and cons of the photo industry and a project that Miller is working on with Mitsubishi Electric.

From when he was a kid, Miller enjoyed photography. His first camera, a Winner pocket camera with his name written in marker on the back, was won while selling tulip bulbs for a school fundraiser. His obsession grew when Miller began developing pictures of his friends in his basement darkroom. Following this, he became the staff photographer for his high school yearbook. Then, New York came: “ I began my career in New York working as a retoucher. I moved back home to Atlanta after a year and continued work as a retoucher before attending Portfolio Center in Atlanta for photography. I spent two years there working hard to build a portfolio and a reputation. As soon as I got out of school, I started building my client base as a photographer.”

We asked him if he had any life changing moments, such as a big break, a perfect mentor, or a mystical moment,  Miller believes his work at SamataMason gave him the opportunity and confidence to further pursue his talents. This job allowed him to travel, “to ten cities across the globe capturing the bleak mood of the 2002 economy” while studying at Portfolio Center. His work is still available from that time at gregorymillerphotography.com.

What are the worst parts and the best parts about doing what you do? He says that the only drawback is traveling away from his family.  The traveling does feed him creatively, meeting different people “from different walks of life” who are more comfortable opening up to him in a more personal and intimate way.  He states that his work is very much inspired by Harry Callahan, who he can relate to in terms of the personal struggles and achievements of being “self-taught.” Other inspiration came from Albert Watson and his book Cyclops.

Currently, Greg Miller has a wide range of photographic collections, including “American Mariachi” and “Museum Taxidermist,” which illustrate different aspects of American society. His technique is astounding, yet, learned, “through experimentation. Photograph is a very hands-on experience. The wide array of subjects and tools available allow for a wide playing field for the creative photographer.”

Miller explained his technique during the “Split Personality” print campaign project for Mitsubishi Electric. He explained the project in full:

“ This project is a national print campaign for Mitsubishi Electric. The agency is Ames Scullin O’Haire out of Atlanta and the art director is Ryan Mikesell. He’s come up with some great concepts that illustrate the solution this product delivers for the everyday homeowner. Our story is about internal conflict. The subject in each ad wants to move his or her thermostat a few degrees, but is conflicted because that will result in higher energy costs. The subject of each ad demonstrates this conflict by literally fighting with him or herself, physically pulling his or her body away from the thermostat. The simple solution, of course, is to install one of Mitsubishi Electric’s heating and cooling units that control the temperature of an individual room without affecting the temperature of the entire house.”

Click picture for the BTS footage.

“To create the final ads, we will capture background plates without our talent. Secondly, we will capture the action of our talent. We have a personal trampoline so that each talent can launch him or herself into the air. Two large air mattresses are placed nearby for the talent to safely land on. We have about 2/3 of a second to catch our action from launch to landing. That’s where the broncolor packs come in to play.”

With some help from Jay Morel of Morel Studio Support, Miller became familiar with the broncolor line of products when searching for a pack with “incredibly short flash duration and very fast recycle time.” That’s when Miller became familiar with thebroncolor Scoro and Pulso G heads (using four packs and four heads), in addition to shooting action with a Canon 1DMK4 and the background plates with the Phase 1P25+ on a Hasselblad H1. Then, he “bounced the heads off of ceilings and v-flats or pushed two heads into a Para 170.”

Why did  Miller choose these tools?  “The action was quick and he needed to capture as many frames as possible that were sharp.” The “short flash duration and super fast recycling time combined with 10 frames per second of the Canon 1DMK4” allowed him to get the shots he needed.

We asked him: Did you use competing products in the past? What made you change? And he replied, “No other product allowed for this combination of fast recycle and short flash duration. There is no other product I could even consider for this project.”

Gregory Miller Photography

Morel Studio Support

An Interview with broncolor Featured Photographer Elias Wessel

We caught up with Elias Wessel on a shoot this week.  Here’s what he had to say:

CK: How did you become a photographer?  Describe your career development?

EW: I would have to say that graffiti was the catalyst for my love of art. At the age of 16 meeting Sigmar Polke at his huge retrospective in Bonn, Germany made me even more interested in fine arts. Following that, I started to draw and then  had paintings exhibited about 2 years later.   Also during that time, my best friend, who I had a crush on, moved to London.    Our only source of communication was through mail. I wanted my mails to look good and make her feel special on top of what I wrote to her.   I created my own envelopes by cutting out my favorite pictures out of hundreds of magazines.   I collected thousands of tearsheets and still remember vividly pictures by David La Chapelle,  Guy Bourdin,  Jeff Koons and others who caught my breath.   Since then I have always wanted to be able to re-create these wonderful feelings that those pictures gave me and started to draw pictures and take photographs of everything I loved.

CK:  More specifically, was there one or more life changing moments that helped you move to the next level and become the photographer that you are now?  Perhaps a big break, a perfect mentor, a movie, a mystical moment?

EW:  What incredibly changed me and my work was the break up after 8 years with my former personal and professional friend and partner in 2008.   I had to start all over and ask myself what makes me unique as a photographer.   I figured the only possible answer can be:  Myself!   Beginning with my “Falling Up” story my work tells so much about me and that what makes it special.   However I am very often asked how I consider myself as a photographer and my style. There’s no straight answer which feels totally adequate to me.   You can say it is the way I play with time and freeze a moment or a motion.   V magazine recently published a selection of my work and wrote “When time stops, your pose had better be fierce”.   You can mention the saturated colors or the sort of magical realism.   It can be cheeky happiness,  subliminal concepts,  beauty or sensitiveness.   It always depends on the content of the story I am working on.   Those who know me can say it may be my personal experiences which are always somehow reflected in my photographs. I would say as everything changes and develops in life all this can change and develop from picture to picture as well.   There are moments every day which make me and my work more and more sophisticated.   You just have to be aware of them.

CK: How do you learn your techniques?

EW: Working at advertising agencies, design bureaus as well as assistant, production and studio manager made me understand the different parties who are involved in the process of creating photographs.   I know about their expectations, their thinking, their needs, their fears and about the whole process from the point of view of all participating sides.   Studying with a huge focus on theory helped me to achieve a general idea about any field of the arts, a basic knowledge about anything which deals with art, visual communication and its reception.   It can be a deep source for new ideas. Schooling didn’t really teach me about the technical side of photography or lighting.   That is something I learned by assisting and working in the fields of photography but even more by realizing one personal project after another.   It taught me how to create, communicate and realize ideas. And it can give you the time to experiment and to develop.   A while ago I met David La Chapelle here in New York and I remember how he reminded me how fortunate I can be of being able to do my own thing.   Even if it is not without a struggle.   Studying also taught me to get up and motivate myself every single day to work on my ideas because nobody really cared about what I did.   It can be dangerous depending of what kind of character you are but it also can teach you confidence in what you do and that you are the only one who is responsible for anything you do.

CK:  Who are your photo heroes? Or who has inspired your career?

EW:  There are so many.   It wouldn’t make sense to drop names.   Most of all I´m inspired by the reason why I´m doing this. I want to experience a feeling, that goes into bowels.   But I also want to create a transcendency so that this feeling reaches the viewer.   I also find very interesting the intersection between fashion and fine art photography and how to merge those genres. Typical fashion images focus on beauty and clothing as their central elements.   To me it is not fashion itself but the image that suppose to fascinate the viewer.   I believe that this is what appeals to clients who really care about being exclusive. At the end it all comes to the feeling you get from the picture you are looking at, not just the picture of the product.

CK: What is the worst part about doing what you do?

EW: If I could I would be out there taking pictures everyday. A huge part of photography deals with everything else than creating and taking pictures.

CK: What is the best part?

EW: All my works you see in this story have given me the most satisfaction because there are a lot of photographs that don’t make it. Every picture I’ve taken is from the past but it is the ones in the future that I’m looking forward to taking most.

Learning from the Pro

EW:  What are we going to shoot today?

“Falling Up”. A personal project which will be exhibited in New York and also be published as editorial. Falling is something involuntarily. Something threatening you get forced to.   In contrast “Up” is a synonym for success.   This aporia results out of the two contrary moving directions: Down = falling and Up = Up.   A conflict which was indissoluble at that current period of my life.   “Falling” as well as “Up” relate to my very private and professional areas of life which were strongly linked over 9 years.   “Falling Up” is based on personal experiences, thoughts, symbols and metaphors. Analogies to “Mary Poppins”, “Rumpelstiltskin” and the “Shock Headed Peter” finally allow to express my emotions as well as making a statement about the current art and fashion industry.  “Falling Up” is a modern fairy tale out of my personal past, present and future.

CK: How did you learn how to do what you are about to show us?

EW: It’s probably the same answer I gave when asking me how I learned my techniques. To sum it up in one word I would have to say it’s experience.

CK: What tools are you using to make this image?

EW:  503 CW Hasselblad with a Leaf Aptus II – 7 with lenses from 25mm to 150mm. SBI ParaFb 170, Pulsoflex 80×80, Verso A4 and A2, beauty dish and P70 reflector, 2 Pulso heads, Ringflash P, the sun, clouds as well as my heart and my brain.

CK: Why did you choose these tools?

EW: “Falling Up” was shot on location in Long Island City, New York with a great mix out of different set ups including day and night shots. So being flexible without sacrificing quality and to be able to control every situation on set
was my first priority.   I took advantage of the para 170 using it as a soft filling light. With the heads and reflectors I was able to adapt to every single situation, setting highlights, focus on different parts of the scene. The Verso allowed me to add crunch and a little magic at the best possible speed.

CK: Did you use competing products in the past? What made you change?

EW: I worked with pretty much all available lighting and camera equipment and used everything from 35mm to large format cameras – film and digital.   I’m in the lucky position that I got into photography by using film and digital equipment at the same time. The experience of working in the dark room, processing my own films, making my own contact sheets and prints help me to understand what happens in digital photography and post production. Same with the lighting gear.   I always like to test all equipment which might be of any interest.   Currently I prefer working with the 503CW Hasselblad and the Leaf Aptus II always in combination with broncolor lights.   It just works for me and gives me the consistency and flexibility I need. The decision of the equipment I use as well as the decision of shooting in studio or on location depends on the pictures I have in mind. Not the other way around. The cooperation with Bron Imaging Group is based on how I use my lighting which plays a big role in my work and gives it it’s consistency.   No matter if I have a huge set up of lights or just a bare bulb in combination with available light. It always defines the look of my pictures and bron recognizes this.   But this cooperation is more than that.   The guys from bron are part of my team, part of my photo-family and they care about my work and about photography just as much as I do.   That is what really matters to me.

ELIAS WESSEL
VISUAL ARTIST / PHOTOGRAPHER
www.eliaswessel.com