Shoot NYC is back! October 24th and 25th

Save the date! Shoot NYC is October 24-25

La Venue  •  608 West 28th St.  •  New York, NY 10001

Thursday: 10:00AM to 7:00PM • Friday: 10:00AM to 8:00PM

Originally established in 2008, Shoot NYC has spread internationally (Shoot LDN, Shoot Paris, Shoot A’Dam). Shoot NYC is an exciting and informative forum based on the premise of building a photographic community. In addition to a wide range of free professional photography seminars, industry leaders broncolor and Hasselblad, will help you learn how to harness and integrate the market’s most advanced photographic tools into your business, improving both your photography and your bottom line.

 2013 Shoot NYC Seminar Schedule

Thursday October 24, 2013   10:00AM – 6:30PM

10:30:00 AM – 12:00 PM Seminar

Skip Cohen: Brought to you by Skip Cohen University

It all starts with a blog

10:30:00 AM – 12:00 PM Demo

Rick Friedman: Brought to you by Calumet

Location Lighting

12:15 PM – 1:45 PM Seminar

Paul Mobley: Brought to you by Santa Fe

Capturing the Soul of your Subject

12:15 PM – 1:45 PM Demo

Roberto Valenzuela

How to tackle artistic challenges

2:00 PM – 3:00 PM Seminar

Brian Smale: Brought to you by APA

Dissecting magazine contracts

2:00 PM – 3:00 PM Demo

Tim Hogan: Brought to you by Hasselblad Bron, Inc.

The Essence of Subject

3:15 PM – 4:45 PM Seminar

R Lee Morris: Brought to you by Fstoppers

How to become a professional commercial wedding photographer

3:15 PM – 4:45 PM Demo

Matthew Karas: Brought to you by Fotocare

The emotion of motion

5:00 PM – 6:30 PM Seminar

Bryan O’Neil Hughes:  Brought to you by Adobe Photoshop and Lightroom

Uncovering the ‘Hidden Gems’ of Adobe Photoshop

5:00 PM – 6:30 PM Demo

Dustin Snipes: Brought to you by Hasselbald Bron, Inc.

Lighting for Sports Portraiture

Friday October 25, 2013   10:00AM – 8:00PM

10:30 AM – 12:00 PM Seminar

Erik Valind

Lightweight location lighting

10:30 AM – 12:00 PM Demo

André Rowe

The magic of simple lighting

12:15 PM – 1:45 PM Semianr

Beth Taubner: Brought to you by Mercury Lab

Identify your brand & claim your market

12:15 PM – 1:45 PM Demo

Scott Markewitz

Artificial lighting for action sports

2:00 PM – 3:00 PM Seminar

Alexandra Niki & Adam Sherwin: Brought to you by Resource Magazine

How to monetize your photography skill set

2:00 PM – 3:00 PM Demo

Jodi Jones: Brought to you by Adorama Pro

3 badass ways to use the Para88 for Fashion and Beauty

3:15 PM – 4:45 PM Seminar

Rafael “RC” Concepcion: Brought to you by Kelby Media Group

Lightroom 5 start to finish

3:15 PM – 4:45 PM Demo

Catherine Asanov: Brought to you by CI

From camera to screen

5:00 PM – 6:30 PM Seminar

Clay Patrick McBride: Brought to you by K+M Camera

Cross-over stills to motion

5:00 PM – 6:30 PM Demo

Lara Jade

Getting back up – The importance of casting & your creative team

6:45 PM – 8:00 PM Seminar

Bryan O’Neil Hughes:  Brought to you by Adobe Photoshop and Lightroom

Lightroom and Photoshop and Photographers

The Hasselblad H5D, and tilt-shift adapter will be there to use for hands-on demonstrations. The new broncolor softboxes, the Para 177 and 222 will also be set up to give photographers and attendees the opportunity to use the leading lighting accessories on the market. And don’t forget about the new Move Pack! Get a chance to practice with quick recycle times, and short flash durations!

​​ There will be live fashion, architecture, product, advertising, still life, art and repro sets. Some of the seminar topics include: daily tips & techniques, Lightroom, Photoshop, outdoor shooting, portrait, lighting and many more.

The event runs from October 24 to the 25 at La Venue. So mark your calendar and don’t miss out on this great opportunity to learn hands on from some of the industry leaders in fashion, commercial, and fine art photography!

For more information and to register for Shoot NYC, click here. Map



Catherine Asanov Shoots The Secret Garden Editorial for Zink Magazine

LA based photographer, Catherine Asanov, started dabbling in the darkroom when she was just 16. “I fell in love with the magic of the darkroom, in developing film and bringing an image to life on paper with light. Being trapped in a darkroom with one red light was such a magical and personal experience,” states Catherine Asanov in a recent interview with broncolor.



After studying at the Savannah College of Art & Design in France and Atlanta, Catherine moved to LA to begin to develop a client base. She is currently based between Los Angeles and New York City and is represented by LVA Represents.Zink_CatherineAsanov_May13-2

Catherine’s strong work ethic, along with her creativity, creates a strong foundation for the seminars she currently hosts throughout the country; teaching a new generation of photographers how to turn their dream of photography into a successful business. “I really do believe that the more work you put into your passion, the more your dream begins to develop,” a message that she not only teaches at her seminars, but practices on a daily basis.

Not limited to just seminars, Catherine also works as a Fine Art and Fashion photographer. Her creativity is fueled by experimentation and a willingness to take chances. “I learned a lot of my techniques by just playing around. I love to experiment. There were of course classes I took in college on lighting and photography fundamentals, which got me off on the right foot. I still experiment with lighting techniques every shoot and find some new trick every day,” says Catherine of her lighting practices.Zink_CatherineAsanov_May13-3


As a young photographer entering the field, Asanov was limited by her equipment. “I’ve always had minimal tools at my disposal after being thrown into the real world. I learned how to be a one light or two light wonder and being able to do something beautiful with little tools.” However, as her career grows, so does her equipment. Working closely with broncolor, Asanov now uses the Mobil A2l kit, along with multiple heads, beauty dishes, and whatever else she can get her hands on.  The lightweight heads allow Catherine to travel with lighter-weight light stands, and the eco setting allows for longer battery life on shoots. “It’s the quality of light, the durability, and I know the product won’t fail me like other products have in the past,” that keeps Asanov coming back to broncolor. “The light that the broncolor lighting system produces is like no other. The modifiers are not like any other as well. It’s the whole package that made me seal the deal.”

Catherine Asanov continues to work closely with broncolor, producing work and hosting seminars for a new generation of photographer. Visit our events page to find out when and where you can catch her next.

Photographer’s Profile: Sandro Baebler

On how he became a photographer:

During my training to become a graphic designer, there were always small photographic jobs that had to be done. It was through these small photo jobs that I learned to enjoy photography. And during this graphic design apprenticeship, I acquired some skill in my spare time, assisted professionals during the holidays, took Photoshop courses, and carried out more and more jobs. Thanks to these jobs I was able to afford a trip around the world, and I set off immediately after finishing the apprenticeship. After that journey I started as a freelance photographer in the Summer of 2011.

On his motto and budding career:

My motto is “learning by doing.”  Together with two of my cousins, who are both film makers, I rented a small studio, where we experiment with everything photographic. I continually study photographs by professionals on the internet or in magazines, and attempt by “trial and error” to find out how they were made. Today I can never watch a film with out thinking about the lighting for every scene.

The most important input for my young career was a lecture by Marco Grob here in Zurich (Light & Byte). Until then I was not really familiar with him and his work. He talked strikingly about his daily work, and opened my eyes to what can be achieved outside the borders of Switzerland. This lecture was my most important impetus. Otherwise, of course, on the internet there have been good inputs and my horizons have been expanded by various professional photographers. What I particularly appreciate is contact and exchange of opinions with local photographers who work at a similar level and have the same ambitions as I do.

The worst and best part about being a photographer:

Because I do not have an agent, I always have to organize the shootings myself. This can be very stressful when there are many people involved and the whole thing is weather dependent as well. [The best part is] the variety. After an intensive shoot, I enjoy the calm of selecting images and processing them. And after a few days at the computer, I can hardly wait to be on the set again.


Learning from the pro

What are we going to shoot today?

A fashion editorial for a Swiss Magazine called BELANE.

How did you learn how to do what you are about to show us?

“Learning by doing.”

What tools are you using to make this image?

– Canon 5D Mark 2

– Senso

– Three Litos lamps with reflectors, softbox and an umbrella reflector.

Why did you choose these tools?

Because I like to work with equipment which operates perfectly and which I have grown accustomed to.

What features of the equipment that you use make it easier to do your job?

The Senso was perfect for on-set because I was able to control all the settings for all the lights using a power pack that was super compact and not too heavy.

Did you use competing products in the past?  What made you change?

I have worked with Elinchrom previously, but have found that broncolor products have better quality; the product spectrum is much wider, which gives more photographic freedom. Also, the compatibility with HMI light is a stroke of genius.


Sandro Baebler Photography

Save the Date: Shoot-NYC

Shoot-NYC, the annual professional forum held by industry leaders broncolor and Hasselblad is back, with exciting new photographic forums and live shooting sets that incorporate the latest photographic technology.

By attending Shoot-NYC, you will learn from top industry professionals. Educational seminars will cover topics that range from reproduction, fashion and commercial photography, to the ever-changing business of photography. Hands-on demonstrations will encompass advanced lighting techniques, as well as pre and post production, cross over lighting (still and video), and video production lighting. In addition, one can take a tour of the gallery of finalists from the Hasselblad Masters Exhibition, which will make its 2011 U.S. debut at Shoot-NYC.  By attending, you will learn how to harness your talents to face the ever-changing photographic business.

The event runs from October 27 to the 28 at the Terminal Building (608 West 28th Street New York, NY 10001 ).


Speakers and forums:

Room 1, 10/27

10:15 – 11:15 – Dave Mathews, “Tools & Tips: Under the Hood”

Image quality and product consistency remain essential for photographic excellence and client satisfaction. Today’s photographer must achieve both. A sustainable digitization effort, combined with beautiful imagery, equates to professional survivability.

This talk features specific tooling and work flow disciplines which help guide and inform quality image formulation, decision making, uniformity of style and distinguishable image product. These useful tips, practical tools and workflow specifics, when applied by determined photographers, not only ensure very high quality of product but often lead to new and repeatable discoveries.

The talk is short and concise, aimed at providing practical and sustainable image quality solutions for the working photographic professional. Creation of high quality files requires more than top-end equipment. Understanding the technology, pursing viable solutions, and discovering insightful diagnostics will help verify and ensure photographers that their files provide the professional results required for multi-use publications and long term archiving.

11:30 – 12:30 – August Bradley, “Developing a lighting strategy when shooting for still and motion. “

Moving from a background in still photography studio lighting into dual still/motion production and motion-specific lighting. August will examine productions he has done for fashion and advertising clients that have required both still and motion deliverables (for both web and broadcast uses), and how to efficiently and effectively develop a lighting strategy. He will also give an overview of motion lighting with an emphasis the areas that differ from lighting in the still photography world.

12:45 – 1:45 – Dan Saelinger, “The Business of Photography”

A New York City based commercial photographer, Dan Saelinger shares his ideas on making it in the industry. Learn everything from Dan while he discusses such points as portfolios, equipment insurance, websites, blogging, representation and making a living at what you love. Dan will explain the fine-tuning of your business by delving into the following points:

– Setting Up Shop: Things to think about before you start shooting

– Promotion: What does and doesn’t work? How to get your work in front of potential clients.

– Representation: How to find a rep: is it needed for you?

– Making a Living: From smart billing to controlling costs – making sure your business is profitable

-Video: Stepping into video and what you need to know before taking that first video assignment

Working with clients such as Nike, Brides, National Geographic, Men’s Journal and many more Dan has had the experiences to understand the best approaches.

2:00 – 3:00 – Beth Taubner,  “The Secrets Behind Creating Powerful Brand Identity”

Beth Taubner is called the “Photo Whisperer” by many of her clients. In this talk, she will unveil the secrets of major American and global brands (some of whom she has worked with) and how their approach to branding applies to you.  Photographers and videographers: you will learn how to think like good brand strategists and express your unique POV in a consistent way using visuals, design and language. Beth will talk about what  it takes to define your brand, and how to apply it to all of your presentation tools, including your portfolio, website and reel.  By creating a strong, coherent and differentiated brand positioning,  you will enter, sustain, and maintain a happier and stronger role in the marketplace.

3:15 – 4:15 – Adam Sherwin, Resource Magazine / RETV, “Photography to Videography – Successful Strategies for Marketing New Services”

Adam Sherwin of Resource Magazine will share valuable tips on how practicing photographers can utilize the recent advances in DSLR video technology to successfully expand their services to clients, as well as avoid how to avoid common mistakes in marketing yourself with video. Topics include optimizing content in social networks, maintaining quality control over your work, and placement strategies for getting your work noticed.

4:30 – 5:30 – Ryan Enn Hughes and Arash Moallemi, “Between Videography and Photography – Working Seamlessly in Multiple Mediums”

Ryan and Arash will discuss in detail their experiences of incorporating film production into their photography practices, the in- and-outs of budgeting simultaneous photo/film production costs, and walk you through the funding process of a larger motion creative. Learn about the technical, budgetary, and practical considerations faced when creating ground breaking works such as C Walk, Bugs! and Fish!

Room 2, 10/27, PRACTICALS:

10:15 – 11:45 – John Pannozzo, ColorByte Software, “Mastering the Art of Studio Printing”

Color management is one of the steepest hurdles to face for a majority of individuals and studios attempting to retain creative and qualitative control in the output of their photographic work. John Pannozzo, President of Colorbyte Software, will cover every aspect of mastering your printing workflow – from printer choices to color profile creation, from selection of paper types to new printing technologies. This is a valuable seminar for anyone seeking to keep their printing in house while maximizing the efficiency of the process and reducing waste in proofing.

12:00 – 1:30 – Andre Rowe, “The perfect marriage of both lighting and exposure”

A crash course on the perfect marriage of both lighting and exposure. Face challenging lighting situations on location with the confidence of understanding. Never again question your ability to get the best results each and every time.

– Visualizing Light

– Calculating exposures in easy/complex lighting situations

– Establishing proper lighting / subject placement

– Choosing the right lighting & modifiers for the job

– Understanding lighting ratios

– Blending strobe lighting with ambient light

1:45 – 3:15 – Lindsay Adler, “Shoot in Action”

Beauty Shoot: This will be an editorial shoot, where you can watch a beauty shoot in-action.

Fashion Bridal:  How to add techniques of fashion photography to your portrait and wedding images. Will have bride and groom couple to demo lighting and poses; on location.

3:30 – 5:00 – Scott Markewitz, “Freeze Frame – Outdoor Action Photography Fundamentals”

In recent years, artificial light has become more and more prominent in outdoor sports and lifestyle photography. When used well, the addition of strobes can create powerful, dramatic action images. To capture this look, photographers go to great pains to transport lighting gear into almost any location and setup imaginable. Many photographers using this equipment outdoors don’t really understand the capabilities of their gear, or how to get the most out of it. In this seminar, outdoor photography specialist Scott Markewitz will discuss the basics of lighting the outdoors and evolution of using strobes and artificial lighting in outdoor photography. Scott will cover the types of equipment needed to achieve powerful results, the use artificial lighting in a controlled manner to achieve the results and the look you’re after and how to create some very distinct looks with specific lighting setups and various shaping tools. All told, Markewitz will leave you with an understanding of the sports you’re shooting and the knowledge and timing it takes to capture images that get published.

Room 1, 10/28

10:15 – 11:15 – Robert Levine, “American Photographic Artists Understanding the Issues of Copyright Law in an Age of ‘Free’ Media”

Sponsored by APA

For the past decade since Napster shook up the music business, we have been hearing about the conflict between big media companies and young people who love the Internet. In my book, “Free Ride,” I show that what we’re really seeing is a conflict be- tween two groups of companies: the creators – companies that produce and fund culture, and the technology start-ups that want to distribute their work without paying for it. I will review the methods by which licensing affects photographers in today’s media markets, and discuss methods for photographers to protect their interests.

11:30 – 12:30 – Bob Heiss, Sandler Training, “Talking Tools of the Photo Trade – Converting Prospects into Sales”

Sponsored by ASMPNY

Do you want to learn how to uncover a prospect’s budget? Do you feel like you’re at a disadvantage when negotiating? Do you ever hear, “I’m interested, but call me after the holidays?” or “This is great, I just need to run it by my boss/editor/wife/business partner?” but you never hear back from the prospect? Let’s face it, photographers need a roadmap to navigate the highways and byways of the current market. Sandler gives photographers a complete system for handling the sales process and uncovering a prospect’s real motives for buying. This course will combine classroom learning, role-playing, negotiation, and individual troubleshooting using YOUR real world examples. Sponsored by ASMPNY

12:45 – 1:45 – Kawai Matthews, “Guerilla Marketing 101: Quick, Cheap & Easy Ways to Grow Your Photo Business”

For those of you with big marketing budgets, this seminar isn’t for you!  But if you’re a bootstrapping photographer that wants the secrets to marketing without a budget – keep reading.  Grab your notebook and spend a power-hour with me, learning quick, easy and FREE ways to market and grow your creative business.  Get excited and get ready to turbo boost your marketing strategies and increase your bottom line.

2:00 – 3:00 – Lindsay Adler, “Top Ten Best Practices for Social Networking”

Social networking is a powerful tool for reaching your target audience and building an online reputation. Today business growth

is not just ‘word of mouth’, but also ‘word of mouse’. This presentation will focus on the top ten best practices for social networking. You will learn what you can do online to efficiently and effectively leverage social media for business growth. We will cover topics like utilizing analytics, search engine optimization, developing a schedule, and becoming a resource for your target audience.

3:15 – 4:15 – John Engstrom, Scheimpflug Digital, “Set Mastery Tips and Techniques of Photo Production for Digital Technicians”

John Engstrom is one of the most sought after “get it done” guys in the industry, and he’s got the client list (and scars) to prove it.  He’s shot with Peter Beard in the wilds of Botswana, and was favorite assistant to legendary photographers David LaChapelle and Patrick Demarchelier. John will talk about his wildest experiences on production sets around the world, and will deliver a wealth of valuable information to current and aspiring digital techs, covering everything from rigging carts for digital capture to working with large crews.

4:30 – 5:30 – Lois Greenfield, “Her work and her career”

Lois Greenfield has created innovative and iconic images for most of the major contemporary dance companies. Her unique approach to photographing the human form in motion has radically redefined the genre, and influenced a generation of photographers.

In this seminar I will discuss the multifaceted nature of my photographic career . My beginnings as a photojournalist and travel photographer inadvertently led to my specializing in dance photography. Little did I realize this would lead to shooting fashion, athletes, and musicians in my studio. Directing TV commercials was a natural outgrowth of shooting advertising campaigns.

Working both with and without reps, I learned how to “get the job” and negotiate contracts for all these varied projects. I adopt an effective, flexible pricing strategy which includes adapting to the reality of the market in these challenging times.

Room 2, 10/28: PRACTICALS

10:15 – 11:45 – Andy Ryan, “Using Cutting Edge Technology to Advance Your Architectural Photography”

Photographer Andy Ryan shares his tips and techniques to help you create the best architectural images. Andy has traveled the world shooting some of the most demanding architectural projects. Join him as he shares his vast experience to help you gain a better insight into how new technology can help in creating the finest architectural images.

12:00 – 1:30 – Rick Friedman, “Portable Lighting Techniques for On-Location Lighting”

Learn about portable lighting techniques that have enabled Rick Friedman to capture his on-location, award-winning imagery around the world. One of the key things that he will share in a “very hands-on way” is how to better control your lighting. This dynamic, intensive, interactive seminar is designed for portrait, wedding, corporate and event photographers, photojournalists and serious amateurs who want to improve their knowledge of illumination and light. If you attend Rick’s class, you can plan on leaving feeling empowered to capture great images no matter what lighting situation you come up against!

1:45 – 3:15 – Bryan Hughes, “Uncovering the ‘Hidden Gems’ of Adobe Photoshop”

Photoshop is the premiere program for photographic editing, and in this industry it is imperative to keep up with new and interesting approaches. As the senior product manager for Adobe Photoshop, Bryan knows the tricks of the trade. In his talk, Bryan will provide tips and instructions on how to navigate the program, as well as an in-depth review at some overlooked and underplayed techniques for manipulating and molding images. For anyone who wants to learn how to hone their skills, from the sharpen tool to puppet warp, this is something you don’t want to miss.

3:30 – 5:00 – Kawai Matthews, “Shooting Stars!: How to Shoot Actor Headshots”

Learn how to shoot headshots for actors in the entertainment industry.  With a huge local population of aspiring and established talent, photographers can earn extra money or even start a business shooting headshots for entertainers.  The key is knowing how to shoot them and shoot them well, taking into consideration the industry standards.  In this workshop, you will learn how to use studio lighting, quick tricks with reflectors, posing your actor, tips to getting personality shots, flattering angles, wardrobe do’s & dont’s, commercial vs. theatrical looks, what agents and casting directors want and much more.  This is a hands-on workshop!  Be prepared with your cameras, as we will be shooting live.


Gregor Halenda shoots Relentless

A native of Westcliffe, Colorado, Gregor Halenda got his shot at photography stardom at age 12 when he took pictures of rodeo bull riders that hit his local paper’s front page. Although he only earned 25 bucks and local recognition, Halenda turned his budding career into a yearning for something bigger. Eventually, he landed in New York City.

In an interview, Gregor Halenda gave us his life story from the ground up: “My dad handed me his Minolta when I was about 7 and I loved the mechanical feel of it. A friend of his taught me the darkroom and from that point on I always had a camera. It’s really all I’ve ever done if you don’t count a few short stints of carpentry, house cleaning and pizza delivery while I was in school. I started as a photojournalist working on daily papers in Colorado and came to NYC after attending the Eddie Adams Workshop and learning of this thing called ‘lighting.’ Never heard of that before and thought it merited some investigation.”

Working with Gregory Heisler, an award-winning portraitist, helped jumpstart Halenda’s career: “Certainly the biggest break was assisting Gregory Heisler who is just a genius with light. He taught me to really see light and how to control it. He also taught me that a crisp $100 bill could get 20 cases of gear onto a flight with no excess baggage charges. Sadly that doesn’t work anymore.”

Referring to himself as a “fence-rust kid leaving it all behind for the bright lights,” Halenda thrust himself into a career of editorial photography, working with high-profile clients such as Prada, BMW and Oprah.

His technique is spurred, “from wondering. I’m that person that wonders about stuff all the time. I wonder and then I try it out. Digital has been a boon to my short attention span and the amount of wondering I can stuff into a day. I can now wonder about three times as much as when I shot film.”

He attributes his talent and inspiration to none other than Heisler, and also his parents, for “never suggesting that [he] get a real job.”  He stated that the challenging part of his job is cutting paths, and the best is meeting clients and new challenges; he loves to “over-deliver…and experiment.”

And he did just that. In a campaign for Relentless and NOS, he used the broncolor Grafit A4, his favorite pack, for its fast flash duration setting, and was able to capture photos that spoke to the essence of energy drinks: supercharged and quick-motion.

We asked him: how did you learn the techniques in these pictures? He stated, “Well, it depends what part we’re talking about. If it’s the lighting I’m pretty much self taught… If we’re talking about how to make a controlled explosion in the studio then I can say I owe that to a plethora of unsupervised 8-year- olds across the country who are lighting things on fire and then posting the results on YouTube. Who knew that Off insect repellant in a pump and a Bic lighter were all you needed!”

For the Relentless shots, he used three heads with P70 reflectors and wide grids. He stated, “The P70 and the grids are why I switched from Profoto to broncolor. Together they give perfect, smooth fall-off and that allows for soft shaping light. I shoot the light into diffusion and this is what creates the smooth reflections and helps give my shots a distinctive wrapped light. I’m not a fan of traditional softboxes.”

For the NOS pictures, he used the Boxlight for its smooth light output.

Halenda’s choice to use broncolor over the competitor’s was simple: “broncolor was the first to allow you to easily adjust the packs in 10th’s of a stop and that allows me to finesse my light in perfectly. The other is the duration. The control of the flash duration with the Grafit is just fantastic to have. Once you have it you can’t live without it. I used Profoto but I was never happy with them. They weren’t reliable for me; the light was inconsistent and the control was awkward at best. I wanted to like them but never did. I knew broncolor was the best from occasions of renting them but I thought I couldn’t afford them. When I finally stepped up I wished I’d done it sooner. They are the single most dependable piece of gear I’ve ever owned and the control is flawless. It’s the best single investment I’ve made in gear.”

Gregor Halenda Photography