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NY Workshop – Simplifying Light By Lara Jade

To tell you the truth, the first time I entered a photo studio I was nervous. It was my first studio class at college (on a two-year diploma course) and the thought of trying to create perfect light scenarios in such a clinical environment was daunting. My teacher talked about the mathematics of photography and would set up several lights, telling us how we would measure the distances and how this would apply to apertures etc. I was worried about how this would work for me as I have never been good at mathematics and the thought of having to apply it made me doubt my ability to be a good photographer. Every time I applied what I had learned during college I was disappointed with my results.I felt that I missed a connection with studio lighting and my current photographic style which at the time was quite conceptual and more fine-art based.

Lara Jade – Siros Shoot

I recently got my hands on the new Siros Monolight 800 S Expert kit and couldn’t wait to test it out. Since I didn’t have any shoots planned before the holidays I decided to break it out of the box for a one-on-one workshop with another photographer at my studio in NYC.

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When I was first introduced to the Siros kit, I was immediately drawn to the built-in Wi-Fi and the ability to control the heads via my iPad or iPhone with the bronControl app. I was also very surprised at how intuitive the interface is; everything is controlled by a click and wind of a dial on the back of the moonlight. The dial (and on the app) is changed via 1/10 stop or full stop increments. Gone are the days of getting my 5”3 self up a ladder in heels to change the settings of my light on a high boom (or having an assistant change it!). Then I wondered – would I actually use it? Will the novelty of the app wear off? It’s easy to doubt these things when you are comfortable with the equipment you currently use.

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On the day of the photo mentorship I pulled out my iPad, opened the bronControl app and began to connect the lights – easy. I changed the light scenarios 4 times – one Octabox as a key light, one Octa and Softbox as a two light full length set up and one small Softbox pointed towards a scrim to create a natural feel. We also changed it up by using a beauty dish with two diffusion socks. The best part (and easiest) was the fact I just had to switch over the accessories – everything else was controlled via the iPad app, all in one place.

Whilst my student was shooting and I was demonstrating the lighting, I was able to help with posing and talk through other aspects of the shoot whilst also changing the desired settings from my hand. Throughout the shoot, my iPad wasn’t far from me – I realized that for my own shoots my assistant would most likely have this at hand when lighting changes are required. I also realized how helpful it would be if I was hosting a seminar or demonstration of lighting – to be able to talk through the settings whilst also changing the light. In a nutshell – the bronControl app has replaced the battery pack.

I couldn’t help but grab a few of my own photos during the mentorship whilst demonstrating poses. The quality of the light is easily on par of more expensive broncolor equipment such as the Move & Senso kits.

I am looking forward to making this a permanent part of my studio in 2015 – the Siros kit compliments my 2 head Move kit very well. It’s also very easy to transport – you can easily fit 2 heads, 2 stands, various accessories and more inside! Perfect when I’m transporting my kit around NY to studios and location houses.

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More about Lara Jade

http://larajade.co.uk

More about broncolor Gen NEXT
http://gennext.broncolor.com

 

Gen NEXT launched – See the Future of Photography before Your Eyes

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WATCH THE NEXT GENERATION LIGHT THE WAY

The world’s hottest new photography project broncolor Gen NEXT is launched! The concept is simple – broncolor equips the next generation of young pro photographers with cutting edge lighting gear for photography and videography, and makes a request: Amaze us with your images! All the creative results will be showcased on the broncolor Gen NEXT blog, a platform designed to inspire the new generation of photographers.

The first group of broncolor Gen NEXT photographers are: Lara Jade (fashion/USA), Benjamin Von Wong (experimental/CAN), Dustin Snipes (sports/USA), Jason Jia (fashion/CHN), and Manuel Mittelpunkt (still life/GER). The broncolor Gen NEXT photographers are a global team and are relishing the challenge.

The broncolor Gen NEXT project is a win-win – young professional photographers are supported with access to outstanding equipment, and broncolor gains insights from these industry trailblazers to develop future products according to their photography and videography needs. Teamed up with broncolor, these young professionals have the power to light the way and shape the future of photography.

Do you have what it takes to step up and become a broncolor Gen NEXT photographer? The next group of talented young photographers will be selected through a worldwide online contest that launches beginning of 2015 and announced mid 2015. More details will be revealed in autumn 2014 on the broncolor website and social channels, as well as at the photokina, so stay tuned!

For more info check out http://gennext.broncolor.com and stay tuned to our social channels: Facebook, Instagram, Twitter, Youtube & Google Plus.

Gen NEXT launched – See the Future of Photography before Your Eyes

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WATCH THE NEXT GENERATION LIGHT THE WAY

 

The world’s hottest new photography project broncolor Gen NEXT is launched! The concept is simple – broncolor equips the next generation of young pro photographers with cutting edge lighting gear for photography and videography, and makes a request: Amaze us with your images! All the creative results will be showcased on the broncolor Gen NEXT blog, a platform designed to inspire the new generation of photographers.

 

The first group of broncolor Gen NEXT photographers are: Lara Jade (fashion/USA), Benjamin Von Wong (experimental/CAN), Dustin Snipes (sports/USA), Jason Jia (fashion/CHN), and Manuel Mittelpunkt (still life/GER). The broncolor Gen NEXT photographers are a global team and are relishing the challenge.

 

The broncolor Gen NEXT project is a win-win – young professional photographers are supported with access to outstanding equipment, and broncolor gains insights from these industry trailblazers to develop future products according to their photography and videography needs. Teamed up with broncolor, these young professionals have the power to light the way and shape the future of photography.

 

Do you have what it takes to step up and become a broncolor Gen NEXT photographer? The next group of talented young photographers will be selected through a worldwide online contest that launches beginning of 2015 and announced mid 2015. More details will be revealed in autumn 2014 on the broncolor website and social channels, as well as at the photokina, so stay tuned!

Visit Gen Next website at gennext.broncolor.com

 

 

Shoot NYC is back! October 24th and 25th

Save the date! Shoot NYC is October 24-25

La Venue  •  608 West 28th St.  •  New York, NY 10001

Thursday: 10:00AM to 7:00PM • Friday: 10:00AM to 8:00PM

Originally established in 2008, Shoot NYC has spread internationally (Shoot LDN, Shoot Paris, Shoot A’Dam). Shoot NYC is an exciting and informative forum based on the premise of building a photographic community. In addition to a wide range of free professional photography seminars, industry leaders broncolor and Hasselblad, will help you learn how to harness and integrate the market’s most advanced photographic tools into your business, improving both your photography and your bottom line.

 2013 Shoot NYC Seminar Schedule

Thursday October 24, 2013   10:00AM – 6:30PM

10:30:00 AM – 12:00 PM Seminar

Skip Cohen: Brought to you by Skip Cohen University

It all starts with a blog

10:30:00 AM – 12:00 PM Demo

Rick Friedman: Brought to you by Calumet

Location Lighting

12:15 PM – 1:45 PM Seminar

Paul Mobley: Brought to you by Santa Fe

Capturing the Soul of your Subject

12:15 PM – 1:45 PM Demo

Roberto Valenzuela

How to tackle artistic challenges

2:00 PM – 3:00 PM Seminar

Brian Smale: Brought to you by APA

Dissecting magazine contracts

2:00 PM – 3:00 PM Demo

Tim Hogan: Brought to you by Hasselblad Bron, Inc.

The Essence of Subject

3:15 PM – 4:45 PM Seminar

R Lee Morris: Brought to you by Fstoppers

How to become a professional commercial wedding photographer

3:15 PM – 4:45 PM Demo

Matthew Karas: Brought to you by Fotocare

The emotion of motion

5:00 PM – 6:30 PM Seminar

Bryan O’Neil Hughes:  Brought to you by Adobe Photoshop and Lightroom

Uncovering the ‘Hidden Gems’ of Adobe Photoshop

5:00 PM – 6:30 PM Demo

Dustin Snipes: Brought to you by Hasselbald Bron, Inc.

Lighting for Sports Portraiture

Friday October 25, 2013   10:00AM – 8:00PM

10:30 AM – 12:00 PM Seminar

Erik Valind

Lightweight location lighting

10:30 AM – 12:00 PM Demo

André Rowe

The magic of simple lighting

12:15 PM – 1:45 PM Semianr

Beth Taubner: Brought to you by Mercury Lab

Identify your brand & claim your market

12:15 PM – 1:45 PM Demo

Scott Markewitz

Artificial lighting for action sports

2:00 PM – 3:00 PM Seminar

Alexandra Niki & Adam Sherwin: Brought to you by Resource Magazine

How to monetize your photography skill set

2:00 PM – 3:00 PM Demo

Jodi Jones: Brought to you by Adorama Pro

3 badass ways to use the Para88 for Fashion and Beauty

3:15 PM – 4:45 PM Seminar

Rafael “RC” Concepcion: Brought to you by Kelby Media Group

Lightroom 5 start to finish

3:15 PM – 4:45 PM Demo

Catherine Asanov: Brought to you by CI

From camera to screen

5:00 PM – 6:30 PM Seminar

Clay Patrick McBride: Brought to you by K+M Camera

Cross-over stills to motion

5:00 PM – 6:30 PM Demo

Lara Jade

Getting back up – The importance of casting & your creative team

6:45 PM – 8:00 PM Seminar

Bryan O’Neil Hughes:  Brought to you by Adobe Photoshop and Lightroom

Lightroom and Photoshop and Photographers

The Hasselblad H5D, and tilt-shift adapter will be there to use for hands-on demonstrations. The new broncolor softboxes, the Para 177 and 222 will also be set up to give photographers and attendees the opportunity to use the leading lighting accessories on the market. And don’t forget about the new Move Pack! Get a chance to practice with quick recycle times, and short flash durations!

​​ There will be live fashion, architecture, product, advertising, still life, art and repro sets. Some of the seminar topics include: daily tips & techniques, Lightroom, Photoshop, outdoor shooting, portrait, lighting and many more.

The event runs from October 24 to the 25 at La Venue. So mark your calendar and don’t miss out on this great opportunity to learn hands on from some of the industry leaders in fashion, commercial, and fine art photography!

For more information and to register for Shoot NYC, click here. Map