Sam Hon Shoots UFC Fighters with Hasselblad H4D

Sam Hon always had an affinity for the arts. From Chinese painting as a child, to graphic design in high school and college, Hon eventually settled down with photography, the field that most artistically inspired him. His background in graphic design and art, plays an important role in the images he creates.

Sam Hon Shoots Urijah Faber

“Optical Panecea was created when I did an image for Urijah Faber, and it was inspired by a story I saw in a youtube clip of him defending himself, when he was in Bali Indonesia, against it was a group of guys, maybe 10-15 guys.” The video inspired an idea for a photoshoot where Faber would be fighting himself. Taking photos from a variety of positions, Faber had no idea what the final product would look like. The final image delivered was a panoramic composite of Urijah in combat with himself. Blown away by the photo, Urijah approached Hon and said, “We’re starting a company.” Optical Panecea was formed under the collaboration of these two talents.

“Chael Sonnen is one of my favorite fighters, I mean, although he is a great fighter; I feel that he is an even better character. He has this charisma that you just can’t look away; you can’t stop listening to him.  Whatever comes out of his mouth is just gold. And he is very political with whatever he says, or completely non political in what he says.” Inspired by his personality and characteristics, Hon envisioned a scene with Chael in a political debate against himself. Using the H4D, Hon was able to place Sonnen in the correct space each time. “I didn’t have time to set him up, mark the spot, come back, remark the spot, so I basically had to pick out where he was. Fortunately Hasselbad has the great big LED screen where you can clearly see the scenes where your subject is, so you can pick out a point whether he is three feet to the left,  four feet to the right, and it’s easy to see it.  You can gage it very easily… I would have him punch and I would be able to see where his hand would line up to the background, from there I could just have him reposition right in front of me, and I am looking at that big LED screen and I have him move into place. From there I can just reset the camera and take the picture.” This led to minimal photoshop work in post production.

See more of Sam Hon’s work at:

Fabian Rodrigues: A Reflection of the Skateboarding Movement


Fabiano Rodrigues was born in Santos, São Paulo, 1974. He approached photography through skateboarding, first appearing in photographs as a professional skateboarder, while performing maneuvers throughout Brazil and Europe.
 The interest in composition, in motion capture and architecture, propelled him to photograph other skaters in the city, so as to be recognized both as a photographer and as a skater.


In search of a language capable of accomplishing his expressions and performance ambitions, Fabiano has been creating his own self portraits of skateboarding performances since 2010. Shooting with a Hasselblad camera using a remote control, he records the apex of his own motion in a previously planned framework. These photographs are always one off prints, exploring the history and repertoire of skateboarding movements, particularly its relationship with the city, its architecture and urban furniture.

In his choices of locations, there is a special interest for architectural landmarks, such as buildings designed by the renowned Brazilian architect Oscar Niemeyer. Fabiano was awarded the Banco Espírito Santo Acquisition Prize in 2012 and 2013 consecutively, having two of his works donated to the Pinacoteca do Estado de São Paulo Collection, which were further showed at the exhibition: Arte Contemporanea Brasileira in Estação Pinacoteca. His artistic relationship with this institution provided Fabiano with the opportunity to create a series of photos and maneuvers inside the museum, proposing a new exchange of body interaction and outlook, with the award-winning revitalization project, by yet another renowned architect, Paulo Mendes da Rocha.



From this experience, followed a series of skateboarding and photographs taken within Art Institutions, such as The MALBA,Buenos Aires, Argentina, Fundação Bienal de São Paulo, MAC São Paulo, Poznan, Cultural Centre in Poland. 
Fabiano Rodrigues will be exhibiting his potographs at the First Bienal of Photography, MASP Pirelli in São Paulo, curated by Ricardo Rezende from 14 august 2013.


Says Fabiano of his work…

“Im self taught photographer. At first, it is the fun of skating and photographing at the same time, but as a project, its producing a photo shoot in an artistic way, where the picture comes in the first place, and the trick is what matters the least. I want to shoot the majority of the photos in natural light, and always taking the architecture of the spot into consideration. Its hard doing the trick and clicking at the right time, but its so much fun… as is everything that involves skateboarding.”


“All the photos are only one copy, cotton paper, 1,10 x 1,47.”


An avid fan of Hasselblad’s image quality, Rodrigues discusses the equipment he uses for his self portraits.

“A Hasselblad H4D-31, whith 80mm f/2.8, lens adapter, and fish eye 30mm f/3.5, tripod and wireless remote shooter.”


Inspired by people such as Jerri Rossato Lima, Fernando Martine Ferreira, and Renato Custódio, Rodrigues is constantly creating. He loves everything about the process of the work he creates.


“There’s no worst part! I just love skateboarding and photography…. So, Im feeling very blessed….”





To see more of Fabiano’s work, visit the sites below:

Motorcycles and Medium Format

It is through perseverance, determination and careful calculation that we come to see extraordinary results. Testing Hasselblad’s H4D-40 during the Red Bull Grand Prix of The Americas took my breath away. MotoGP makes up the premier class of riders developing prototype motorcycles around the world. These machines can exceed 200mph on a single straight! It is not the speed that has intrigued me though. Instead my research lies in the subtleties of the track design—sweeping curves, tight hairpins, and the occasional sudden drop in track elevation––where champions are challenged. I knew the Hasselblad would top out at 1/800s, a shutter speed that is slow in comparison to the modern DSLR. It would also pale in comparison to any DSLR’s capture; the H4D-40’s 1.1 frames per second may not be acceptable to some. Here I was still interested in the subtleties; top of the line sensor and camera software, unbelievable lens mechanics, and editing software that would make the most of the innovative technology. Capture Integration supported my pursuit and let me have a go at my first medium format test! Riding the edge I packed the H4D-40 and flew out to Texas with my partner, Bruce LaFollette, to meet with Dorna Sports S.L., international sports management, marketing and media company holding exclusive commercial and television rights for the FIM RoadRacing World Championship Grand Prix (MotoGPTM). We were well prepared to record the fine balance of focused concentration contained in a single decisive moment.

Motorcycles and Medium Format - Kelly Hudak

Lingering in my mind was John Parker’s article on the H4D-40 at He is one of the top air-to-air photographers and had used the Hasselblad camera, hand held on assignment, photographing the Breitling Aerobatic and Jet Teams. His stunning images and positive attitude towards medium format action photography inspired me to move forward and try it out for myself. While visiting with Dorna Sports in the past five years, Bruce and I have been exploring the idea of large scale race images, integrated into sculptural installation works—site specific in nature—further connecting a MotoGP host city to the race circuit itself. We needed the H4D-40 to interpret the depth of the scene our eyes were experiencing; full of light, reflections, shadow and texture.

Since 2008, I have been using DSLR’s at MotoGP events in preparation for public sculpture works and installation art. At 21 mega pixels, I found the Canon EOS-1Ds Mark III and 5D Mark II perfect for requirements in printing larger mock up concepts for future art spaces. I ended up collaging several DSLR captures into one and then printing the results on a translucent material that would be manipulated in such a way that the image took on an ethereal form. Somehow it wasn’t enough. I needed more than the 36 x 24mm sensor that my Canon provided to complete a monumental work. I dove into the Hasselblad sensor CCD at 33 x 44 carrying 40 mega pixels. I was not interested in how many images I could capture in one second, though auto-focus and exposure would prove to be an important consideration. I started to look over my exposure data from the last five years of captures at various races. I did use high shutter speeds for many compositions—surprisingly there were some great shots below 1/800s. I determined that I was within the limits to photograph MotoGP’s first visit to the Circuit of The Americas with the Hasselblad. I would later work out any anxieties I had over the auto-focus mechanism not being one of multi-point caliber! Practice is key. Larry Hansen, CEO of Hasselblad wished for the younger generations to see the value of medium format upon the H4D-40’s release in 2010—at this point he officially had my attention!

To see more from this article, click here

Original article written by Kelly Hudak

Caesar Lima “Steampunks” Papercut Magazine


Steampunk – a word describing steam-powered machinery, western fantasy, rebellion in a quasi-Victorian world and a subculture where antique meets contemporary, is the focal point of this collection. Award-winning fashion photographer Caesar Lima’s “Viva la Revolución!” photo ensemble for Papercut Magazine turned many heads. The model clads mad scientist glasses, a metal headpiece,  provocative black gloves that reach the elbows, and an erotic fashion mystique known only as industrial-chic. Or, as Lima describes, “when steampunk, fantasy and high fashion unite.”

Steampunk – Viva la Revolución! from Caesar Lima on Vimeo.

Since 1991, Caesar has been mixing simplicity with edginess to create a stunning portfolio. Caesar Lima is a master of creating fresh, unique and visually stimulating work and finding ways to push the limits of photography and design. His repertoire features photos of feline fatale Catwoman, athletes on an all-black background, and the T-Mobile alter-ego campaign and commercial featuring a pink and black Ducati. He attributes the uniqueness of his work to his “non-purist” inclination and imagery. Caesar has recently received multiple accolades and awards including four IPA Awards in 2012, one IPA Award in 2011, Archive 200 Best, 2010 IPA Awards, 2010 PX3 in Paris, 2009 IPA Award and 2009 Addy Award to name a few.

In Caesar’s own words:

Born in São Paulo, Brazil, crazy about photography, technology and soccer, have a studio in Los Angeles. I do a lot of conceptual photography in the beauty and fashion industry, and a little bit of still life, we’ve been shooting a lot of people. I love to work with a big crew and enjoy working with a creative group. ie. models, make up artists, stylists, hair people, art directors etc…

I have a BA in Advertising. I should be working as an art or creative director, but when I was in school (the first time I’ve stepped into a professional studio), I knew exactly what I wanted to do! I felt in love with the equipment, cameras and the whole mood.

I started shooting in Brazil assisting a couple photographers. Then, in 1984, I had an opportunity to come to Los Angeles for the Olympics and liked it so much that I moved to LA in 1985. I opened a studio in my garage and start shooting lots of product for advertising. I research a lot and I try to develops new – unique looks, I do test a lot I love to play with lighting.

[My photo heroes are] David LaChapelle, Richard Avedon, Jill Greenberg, Mario Testino, Annie Leibovitz and Miro + Luis Crispino in Brazil but also I follow Marc Newson, Philippe Starck, Rashid and Jonathan Eve – amazing designers.


Learning from the Pro


What are we going to shoot today?

Steampunk inspired fashion shoot for Papercut Magazine with amazing furniture / props by Mark Silka. The model is Cherish Waters from Pinkerton Models. The model is young and has great skin.


I need drama. Lighting has to be moody with lots of shadows. I need attitude from Cherish…I will make her jump, scream and cry we need to tell a story visually without words, that’s the trick.


How did you learn how to do what you are about to show us?

Doing it, but in every shoot I do I try something new something different, something not planned.


What tools are you using to make this image?

My weapon is my new Hasselblad H4D with the 100mm lens. My belief is that you should use the best equipment you can afford; it’s very important to be able to use the best tools on the market.


Caesar Lima Photography

Shoot NYC Recap

A packed house at Michael Grecco's Lighting and the Dramatic Portrait seminar. Photo by Mike Hill.

Hasselblad and broncolor wrapped up another Shoot NYC event at La Venue on October 25 and 26, 2012. Shoot NYC has become a photography staple, a place where people can network, educate themselves on photographic tools, and foster a community with their fellow photographers. Free seminars and workshops ran both days and included a variety of topics ranging from how to create and maintain a photography business, to learning about key lighting modifiers and copyright information. These free seminars were incredible in terms of the quality of information, and our speakers spoke to packed rooms of eager photographers that wanted to enhance their photo businesses.

The broncolor Para family lights up Shoot NYC. Photo by Andre Rowe.

Lara Jade's business seminar focused on online marketing and promotion using social media tools and networking. Photo by Kermit Mercado and Victoria Harrington.

Rick Friedman spoke to a full house, and taught how to light on-location, with the use of Sunbounce reflectors. Photo by Kermit Mercado and Victoria Harrington.

Bryan O'Neil Hughes taught the ins and outs of Adobe Photoshop with on-screen instruction. Photo by Mike Hill.

Sunbounce, Sun-Sniper, broncolor, FOBA, Kobold and Visatec products were on the show floor for anyone to get their hands on and use. Shoot NYC also featured new products including the broncolor Move 1200 L battery pack, the Hasselblad H5D, the Sunbounce Bounce-Wall portable flash accessory, and the Sun-Sniper Pro-II camera strap.

The broncolor Move 1200 L battery pack was featured at Shoot NYC

The new Hasselblad H5D was available to see for the first time since Photokina. Peter Stig, Hasselblad product manager for the H system camera, spoke about the new H5D, including its technical advancements and new product features.

The Hasselblad station at Shoot NYC. Photo by Mike Hill.

A live shooting sets with photographers Franklin Thompson, Thomas Liggett, Gregor Halenda, Jodi Jones and David Perkins (with two dancers and a Ducati) were a main focal point. With an array of broncolor modifiers and Kobold HMIs, they played with light to create some amazing images.

Dancers Aaron and Kristin. Photo by David Perkins.

Photographer Franklin Thompson with dancers Aaron White and Kristin Yancy . Photo by Mike Hill.

Photo by Franklin Thompson.

The Ducati. Photo by Thomas Liggett.

In case you missed it, here are some video compilations of the speakers who talk about their businesses, their seminars and a little about themselves:

Shoot NYC 2012: Lindsay Adler, Kawai Matthews and Lara Jade from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Rick Friedman, Ryan Enn Hughes, Arash Moallemi, Andre Rowe, Michael Grecco and David Robin from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Chase Jarvis and Vincent Laforet from Hasselblad Bron Inc. on Vimeo.

The student event ran on late Friday afternoon with photographers/directors Chase Jarvis and Vincent Laforet, and was an informative Q&A session that spoke volumes on starting off as a photographer and following your dreams. “Rejection is another opportunity” and “don’t be incrementally better, be different” were some of the mottos behind the two. The students asked everything from “how to make it big” to “what was your biggest mistake,” and everything in-between.

Shoot NYC 2012: Peter Stig, Bryan O’Neil Hughes, Beth Taubner and John Harrington from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Carrie McCarthy, Alexandra Niki, Aurelie Jezequel and Viktoria Sorochinski from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Franklin Thompson, David Perkins and Jodi Jones from Hasselblad Bron Inc. on Vimeo.

We would like to thank our partners: Scheimpflug, Adorama, APA, Capture Integration, Fotocare, Resource Magazine, Digital Photo Pro, B&H, HD Video Pro, Santa Fe Photographic Workshops, Lucie Foundation, ASMP NY, Adobe Lightroom, Adobe Photoshop, Calumet and the Art of Photography Show.

And our speakers and photographers: Ghada Khunji,Viktoria Sorochinski, Rick Friedman, John Harrington, Lindsay Adler, Bryan O’Neil Hughes, Ryan Enn Hughes, Arash Moallemi, Alexandra Niki, Aurelie Jezequel, David Robin, Lara Jade, Peter Stig, Kawai Matthews, Michael Grecco, Chase Jarvis, Vincent Laforet, Andre Rowe, Jodi Jones, Franklin Thompson, David Perkins, Thomas Liggett and Jeff Mosier.

We would also like to thank our invaluable extra hands: Elizabeth Stacy and Ryan Burke,  and our army of interns.

Without all of you, this wouldn’t be possible.

And, let’s not forget, the infamous Flugoween Halloween party on Saturday night. After a long week of Shoot NYC and Photoplus, our team rallied together in our costumes and headed over to the event in Dumbo that was hosted with our good friends from Scheimpflug and Resource Magazine. There was an electric chair photo-op and enough food and beer to make anyone merry. Overall, it was a good time with good friends.

We are already looking forward to next year. Cheers!

Photos courtesy of: Kermit Mercado, Victoria Harrington, Ryan Burke, Andre Rowe, Mike Hill and David Perkins