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Shoot NYC Recap

A packed house at Michael Grecco's Lighting and the Dramatic Portrait seminar. Photo by Mike Hill.

Hasselblad and broncolor wrapped up another Shoot NYC event at La Venue on October 25 and 26, 2012. Shoot NYC has become a photography staple, a place where people can network, educate themselves on photographic tools, and foster a community with their fellow photographers. Free seminars and workshops ran both days and included a variety of topics ranging from how to create and maintain a photography business, to learning about key lighting modifiers and copyright information. These free seminars were incredible in terms of the quality of information, and our speakers spoke to packed rooms of eager photographers that wanted to enhance their photo businesses.

The broncolor Para family lights up Shoot NYC. Photo by Andre Rowe.

Lara Jade's business seminar focused on online marketing and promotion using social media tools and networking. Photo by Kermit Mercado and Victoria Harrington.

Rick Friedman spoke to a full house, and taught how to light on-location, with the use of Sunbounce reflectors. Photo by Kermit Mercado and Victoria Harrington.

Bryan O'Neil Hughes taught the ins and outs of Adobe Photoshop with on-screen instruction. Photo by Mike Hill.

Sunbounce, Sun-Sniper, broncolor, FOBA, Kobold and Visatec products were on the show floor for anyone to get their hands on and use. Shoot NYC also featured new products including the broncolor Move 1200 L battery pack, the Hasselblad H5D, the Sunbounce Bounce-Wall portable flash accessory, and the Sun-Sniper Pro-II camera strap.

The broncolor Move 1200 L battery pack was featured at Shoot NYC

The new Hasselblad H5D was available to see for the first time since Photokina. Peter Stig, Hasselblad product manager for the H system camera, spoke about the new H5D, including its technical advancements and new product features.

The Hasselblad station at Shoot NYC. Photo by Mike Hill.

A live shooting sets with photographers Franklin Thompson, Thomas Liggett, Gregor Halenda, Jodi Jones and David Perkins (with two dancers and a Ducati) were a main focal point. With an array of broncolor modifiers and Kobold HMIs, they played with light to create some amazing images.

Dancers Aaron and Kristin. Photo by David Perkins.

Photographer Franklin Thompson with dancers Aaron White and Kristin Yancy . Photo by Mike Hill.

Photo by Franklin Thompson.

The Ducati. Photo by Thomas Liggett.

In case you missed it, here are some video compilations of the speakers who talk about their businesses, their seminars and a little about themselves:

Shoot NYC 2012: Lindsay Adler, Kawai Matthews and Lara Jade from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Rick Friedman, Ryan Enn Hughes, Arash Moallemi, Andre Rowe, Michael Grecco and David Robin from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Chase Jarvis and Vincent Laforet from Hasselblad Bron Inc. on Vimeo.

The student event ran on late Friday afternoon with photographers/directors Chase Jarvis and Vincent Laforet, and was an informative Q&A session that spoke volumes on starting off as a photographer and following your dreams. “Rejection is another opportunity” and “don’t be incrementally better, be different” were some of the mottos behind the two. The students asked everything from “how to make it big” to “what was your biggest mistake,” and everything in-between.

Shoot NYC 2012: Peter Stig, Bryan O’Neil Hughes, Beth Taubner and John Harrington from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Carrie McCarthy, Alexandra Niki, Aurelie Jezequel and Viktoria Sorochinski from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Franklin Thompson, David Perkins and Jodi Jones from Hasselblad Bron Inc. on Vimeo.

We would like to thank our partners: Scheimpflug, Adorama, APA, Capture Integration, Fotocare, Resource Magazine, Digital Photo Pro, B&H, HD Video Pro, Santa Fe Photographic Workshops, Lucie Foundation, ASMP NY, Adobe Lightroom, Adobe Photoshop, Calumet and the Art of Photography Show.

And our speakers and photographers: Ghada Khunji,Viktoria Sorochinski, Rick Friedman, John Harrington, Lindsay Adler, Bryan O’Neil Hughes, Ryan Enn Hughes, Arash Moallemi, Alexandra Niki, Aurelie Jezequel, David Robin, Lara Jade, Peter Stig, Kawai Matthews, Michael Grecco, Chase Jarvis, Vincent Laforet, Andre Rowe, Jodi Jones, Franklin Thompson, David Perkins, Thomas Liggett and Jeff Mosier.

We would also like to thank our invaluable extra hands: Elizabeth Stacy and Ryan Burke,  and our army of interns.

Without all of you, this wouldn’t be possible.

And, let’s not forget, the infamous Flugoween Halloween party on Saturday night. After a long week of Shoot NYC and Photoplus, our team rallied together in our costumes and headed over to the event in Dumbo that was hosted with our good friends from Scheimpflug and Resource Magazine. There was an electric chair photo-op and enough food and beer to make anyone merry. Overall, it was a good time with good friends.

We are already looking forward to next year. Cheers!

Photos courtesy of: Kermit Mercado, Victoria Harrington, Ryan Burke, Andre Rowe, Mike Hill and David Perkins

Shoot NYC is back, October 25 and 26

We are three weeks away from another Shoot NYC event! Oct 25-26, from 10 AM to 8 PM, industry leaders Hasselblad and broncolor will host the event that brought 2,000 people to NYC last year (and four consecutive years) to the historic Terminal building. This year, some of your favorite speakers are back, alongside some new faces.

The event, originally established in NYC four years ago, has spread internationally. Shoot NYC is an exciting and informative forum based on the premise of building a photographic community. In addition to a wide range of free professional photography seminars, industry leaders broncolor and Hasselblad will help you learn how to harness and integrate the market’s most advanced photographic tools into your business, improving both your photography and your bottom line. Top industry professionals will host workshops and hands-on seminars in an array of subjects, whether you’re interested in fashion, portraiture, commercial, stock or repro.

This event is ideal for professional photographers, photo assistants, advanced students, or any imaging professional that would like to learn about the latest products and techniques being used in the digital capture market.

The new Hasselblad H5D camera will be there and ready for hands-on demonstrations.  Shoot will also feature all the new products from Hasselblad, broncolor, FOBA, Sunbounce and Sun-Sniper, including the broncolor Move 1200 L battery pack, the Sunbounce Bounce-Wall, and the FOBA TURNO medium-sized turntable.

And Shoot NYC will be the first stop for the winning prints of the Hasselblad Masters 2012 gallery show!

The Hasselblad Masters represent photography at its finest; at its most inspired, most communicative, most beautiful. They are young, old, western, eastern, classical, experimental, traditional, modern, and futuristic. They have perhaps but one thing in common: they are masters at conveying an instant, an emotion, with images. Masters of the art and craft that is photography.

Event location: LA VENUE (Terminal Building) – 608 WEST 28TH STREET, NEW YORK, NY 10001

 

 

 

 

 

 

 

 

 

 

 

For more information and to register for Shoot NYC, click here.

 

Seminar Schedule

THURSDAY OCTOBER 25TH

10:30AM – 12:00PM
Lecture
LucieFoundationlogo1a
Ghada Khunji and Viktoria SorochinskiSponsored by LUCIE

Join New York-based photographers Ghada Khunji and Viktoria Sorochinski in conversation. Both have been recognized by the Lucie Foundation’s sister-effort, International Photography Awards, and will share their projects, discussing their individual approaches to being working photographers.

10:30AM – 12:00PM
Seminar
Rick Friedmanrickfriedman.com
Location Lighting Workshop

Join us in viewing some of the iconic and award  winning images Rick Friedman has produced. Hear some of the anecdotal stories from behind the scenes.Rick will show some of his images from his “Location Lighting Workshops™” and demonstrate how the photographs were created, using speedlights, studio strobes and Sunbounce.   Rick Friedman has been a photojournalist for over 30 years.  His work has produced over 75 book and magazine covers and has been in hundred of magazines around the globe.

12:15 PM – 1:45 PM
Lecture
APALogoweb2a
John HarringtonSponsored by APA National
Licensing, Your Copyright & Negotiations

Before you’ve signed the contract with a client, you’ve had to negotiate fees, and the language that grants them the rights to your creative efforts. Ambiguity in your licensing language a problem? You’ll learn how to implement the Picture Licensing Universal System (PLUS) within your contracts (and metadata) so that everyone is on the same page about what rights were (and were not) granted. Also, a simple 3-step process for registering your copyrights will be shown.
12:15 PM – 1:45 PM
Seminar
Lindsay Adlerlindsayadlerphotography.com
Geek out! 5 Unique Broncolor Tools, 5 Kick-Ass Images

Photographer geeks unite! We all love playing with unique photo tools, and Broncolor has some incredible one-of-a-kind light modifiers that give us specialized and unusual effects. Fashion photographer Lindsay Adler will share some her favorite unusual modifiers, and utilize them to make some high-impact images!

2:00PM – 3:00 PM
Lecture
photoshopcs6b1lighroomlogo2a
Bryan O’Neil Hughes
Lightroom 4 and Photoshop CS6 for photographers

Bryan O’Neil Hughes, Senior Product Manager, Photoshop, will take you through the most current, time-saving workflow via Lightroom and Photoshop CS6.  In this presentation, Bryan will show how these two products combined will dramatically accelerate your post-production while delivering control never before available.

2:00PM – 3:00 PM
Seminar
Ryan Enn Hughes & Arash Moallemi
Building a set step by step

Join Ryan Enn Hughes and Arash Moallemi as they discuss their journey in Photography and Motion Pictures, and demonstrate how to build flexible lit photo set from start to finish.Ryan and Arash will then demonstrate various approaches to building a lit photo set, using both flash and HMI lighting. They will explain how lighting can be used to achieve different aesthetic effects, both with male and female subjects, and how one can quickly alter current lighting set-ups to create multiple looks within a tight timeframe.This is a valuable demonstration for anyone interested in using creative lighting to improve his or her next photo shoot.

3:45PM – 5:15 PM
Lecture
Alexandra Nikki & Aurelie JezequelResource Magazine
Survival guide for the Crew-less Photographer

With more than thirty years of combined industry experience, photography producer Aurelie Jezequel and prop stylist Alexandra Niki share their “Survival guide for the Crew-less Photographer”. Whether you’re the victim of a small budget, or someone calls in sick at the last minute, avoiding panic and knowing how to compensate for those missing in action can make or break a shoot, not to mention, spare your own sanity. As co-founders of Resource Magazine,  Aurelie and Alex have been serving the photography community at-large with sage advice, inspiring encouragement, and practical tips since 2007. Join them for their Hands-On presentation and surprise guests!

3:45PM – 5:15 PM
Seminar
SFPWlogoblack1a
David RobinSponsored by Santa Fe Photographic Workshops
Lighting Dramatic Portraits

Award-winning portrait and beauty photographer David Robin, whose clients have included Levi Strauss & Co., Gap, Sony, Coca-Cola, American Express, BMG, Blue Note, and PolyGram Records, explains and demonstrates his techniques for achieving meaningful portraits, covering the gamut of editorial, beauty, advertising, and journalism. In this workshop, David aims to briefly decode the mysteries of portraiture and review techniques, through live demonstration, to help participants consider their own unique voice and style.
5:30PM – 6:00 PM
Lecture
Lara Jade – larajade.com
The Business of Photography

With the rise of digital media recognition in today’s industry, every photographer should consider the ways in which online marketing can work within their marketing strategy and stay ahead of the game. In this seminar, I will be referencing my own personal journey, and giving tips on business success, networking and how to expand your business worldwide.

FRIDAY OCTOBER 26TH

10:30AM – 12:00PM
Lecture
Peter Stig and Ove Bengtson
A Hasselblad insight on the H5D

Ove Bengtson, Product Manager for the H camera system, and Peter Stig, Director of Professional Camera Products, will give you an insight in the new H5D camera including:
– what’s behind the new H5D design
– what does the photographer gain from this
– functionality of TrueFocus II and Immediate Focus Confirm
– H camera lens system keeps growing: and for a good reason.
– H5D camera configuration, a great tool when working with rental cameras

10:30AM – 12:00PM
Lecture
Kawai MatthewsAirPhilosophy.com
Shooting Musicians 101: Basic Creative Lighting Techniques to Shoot Music Artists

If you’re looking to add a little excitement to your portrait photography, there’s nothing like shooting a music artist to get your creative energy running wild.  Most music artists look for photographers that can come up with “outside of the box” ideas and concepts to help them communicate the vision for their music.  You become partners in creating a look that helps them stand out, so it opens up your lighting playground.  Kawai has photographed music artists like Kanye West, Janelle Monae, Little Dragon, The Shys, Snoop Dogg, Ice Cube, Quest Love, Queen Latifah, Melanie Fiona, Common and many more.

12:15 PM – 1:45 PM
Lecture
photoshopcs6a1alighroomlogo1a1
Bryan O’Neil Hughes
Photoshop CS6 for photographers

Bryan O’Neil Hughes, Senior Product Manager, Photoshop will take you through a tour of Photoshop CS6’s tools made just for photographers and retouchers.  The enhancements shown will save time, add polish and bring a new level to your photography.

12:15 PM – 1:45 PM
Seminar
Lindsay Adler lindsayadlerphotography.com
1 Modifier, 5 Ways: The Beauty Dish

A beauty dish is an amazing tool for creating a variety of lighting solutions for portrait, beauty and fashion photography. This one modifier can be utilized to create drastically different effects. Fashion photographer Lindsay Adler will show you the beauty dish used 5 ways for 5 great images!
2:00PM – 3:00 PM
Lecture
Beth Taubnermercurylab.com
How to Distill your Brand, Expand, and Opening New markets

Frequently photographers reach a point in their careers where they are strongly interested in vastly increasing their reach and the markets they would like to work in. Every market has its own needs and expectations, and can require a different approach. For example, regional or British marketing or advertising might be more cerebral, or sentimental. Different segments of the US advertising or editorial market have specific conventions and needs as well. You must know how to tailor your message and materials to new markets while staying true to your brand. “One size fits all” simply does not work.This interactive talk will help you to identify your brand, and to learn how to analyze new markets in order to create successful marketing messages and campaigns that will bring you more attention and work.

2:00PM – 3:00 PM
Seminar
APALogoweb1a1
Michael Greccomichaelgrecco.com
Lighting and the Dramatic Portrait

The difference between an ordinary photograph and a truly striking portrait lies in the photographer’s ability to pierce the obvious and reveal the intimate nature of the subject. The play of available angles, light and shadow, soft shapes and hard lines are tools to create not just a photo, but a work of art. In this demonstration, you will add these tools to your camera bag. Michael will explain his techniques for creating light and shadow and will demonstrate how he creates his stylistic and dramatic images. He will explain his specialty lighting, and show you the setups he used to create the striking signature looks for this new work. The last few minutes of this seminar will be a Q&A.
3:45PM – 5:15 PM
Lecture
Kawai MatthewsAirPhilosophy.com
Photo Career Bootcamp: Guerrilla Marketing & Strategies for the Photographer on a Budget

For those of you with big marketing budgets, this seminar isn’t for you! But if you’re a bootstrapping photographer that wants the secrets to marketing without a budget – keep reading. Grab your notebook and spend a power-hour with Kawai, learning quick, easy and FREE ways to market and grow your creative business. Get excited and get ready to turbo boost your marketing strategies and increase your bottom line.

3:45PM – 5:15 PM
Seminar
Andre Rowe
Six Must Have Light Shapers and Why

Andre Rowe will share a few examples of the creative uses of many of the available broncolor light shaping modifiers. He will provide a demonstration showing a comparison in the midst of a live shoot for the audience to see. We will explore what makes the PARA 88 a must have tool in your lighting system as well as play with other lightshapers that you may not of given strong attention to. Andre will also address questions and invite audience participation. Andre is fashion and commercial photographer based out of Miami.He travels the country not only for work, but also for the purpose of educational seminars.

 

Shoot LA Recap

 

To say that we are overwhelmed (and happy) with the response to the ShootLA event held at Smashbox Studios in West Hollywood this past weekend is an understatement. When we opened the doors at 10 AM and saw the line running all the way down to Santa Monica Blvd., we knew that we hit the right combination of community building and education.

ShootLA, the professional photography forum held by industry leaders broncolor and Hasselblad has come to a close.  The event, which started in October of 2009 in New York City, has quickly become one of the premiere photography events in the country.  On Saturday the 28th, Smashbox Studios in West Hollywood filled with photographers from all walks of life, coming to hear about how to advance their photo business and further their lighting technique. Live photo shoots featured:  fashion, portraiture, still life and art reproduction sets. In addition, the seminars included lectures on topics pertaining to the business of today’s professional photographers.

The response was so huge that two hours into the event the fire marshal would not any allow any additional people into the event until the early afternoon. Special thanks to Kawai Matthews and Andre Rowe, who pulled two guerilla shooting seminars in the two front parking lots, in order to accommodate those who could not get inside the event.

The attendees were just as excited as we were (one photographer professed a diabetic condition, but didn’t want to leave because he was afraid he would not get back into the seminars! Don’t worry. We loaded him up with granola bars to get him through the day). Another woman came up to us crying, asking who to thank for the wonderful event.  And that was just a tidbit of the wonderful pandemonium that happened in West Hollywood.

The event marked the first of many for the fully integrated Hasselblad/Bron team. The US operations for both companies merged together to form Hasselblad Bron Inc. early last week, creating an expanded sales, marketing and customer support system .  Both Hasselblad and Broncolor represent the standard of excellence for the professional photographic market. Having  both companies together as one unit was impressive and is a testament to the seasoned players from both organizations. The combined companies’  knowledge base is something that will be a great resource to the photographic community.

Even something seemingly disastrous turned into a positive. When the original skateboarder we had arranged broke his board on his way over to the event twenty minutes before extreme sports photographer Scott Markewitz was to come on, we called local skate shops, and came into contact with pro skater “Tom Tom” Erik Ryen (@tomerikryen). We knew good karma had come our way.

Photo courtesy of Scott Markewitz

As the event came to a close, everyone enjoyed a relaxing cocktail hour and then headed home for a much needed night of rest.

We would like to thank our team, partners and sponsors: Hasselblad, Smashbox Studios, MOPLA/Lucie Foundation, Calumet, Samy’s Camera, Digital Photo Pro, APA, Resource Magazine, Adobe, Santa Fe Photographic Workshops, Livebooks, Art of Photography Show, and Hollywood Ducati. With your collaboration, this event was made possible.

We would like to thank Catherine Asanov and her amazing team of stylists, makeup artists, assistants and models for the amazing day-long editorial shoot.


We would also like to thank our speakers: Kawai Matthews, Bryan Hughes, August Bradley, Andy Patrick, Rob Haggart, Allegra Wilde, Jesse Diamond, Tim Hogan, Michael Grecco, Scott Markewitz, and Chris Robinson. Your diverse range of expertise and knowledge is what makes this event.

Andrew Southam on Shoot:

“I was honored to be part of Shoot LA’s Bron Lighting event. I had a chance to discuss my feelings and thoughts about the power of lighting in creating a memorable image, to show some of my work and then, in front of several hundred people, light a photograph of a model as I would on a job. It was a fantastic experience and a great coming together of our professional community. I want to congratulate Bron and Colin King for making it all happen and look forward to my association with Bron in the future. Their equipment is transforming my work and the way I see light.” Andrew’s Blog

Scott Markewitz on his favorite part of Shoot:

“The highlight was the live action lighting demo I put on at the end with Norwegian pro skateboarder, Tom Erik Ryen. We were really lucky to find Tom at a local skate shop, and he did an amazing job in the small space we had to work with, jumping high over a wooden box while I snapped his image.” Scott’s Blog

Future plans for Shoot include branching overseas to Asia, but will continue its tour in the US in New York during October (ShootNYC).  For those who missed it or were not able to get into the event, ShootLA will be returning in one month and will include familiar faces as well as new speakers and set designs.

 

Save The Date: Shoot LA, April 28

For those who remember Shoot-NYC last October, Shoot-LA, hosted April 28, 2012, will not fail to impress. It comes during MOPLA, (Month of Photography Los Angeles) an event that culminates 1 month of photographic community building in LA.  Shoot-NYC, the annual professional forum held by industry leaders broncolor and Hasselblad is now also being held at Smashbox Studios in LA, with photographic forums and some of the same keynote speakers and photographic professionals from previous “Shoot”s.

The educational seminars will encompass your learning experience: you will see live sets and photographic seminars covering  topics that range from fashion to still-life and everything in-between.  Hands-on demonstrations will show lighting tips and techniques, as well as pre/post production, portraiture and sports photography. For those who have their own business, you will find resourceful several seminars on business strategy, social media and portfolio building.  By attending, you will learn how to further harness your multifaceted talents to face the photo business.

Registration and location information is available here.

 

Seminar Schedule

Lecture Area 1

10:00 – 11:15 AM

Kawai Matthews:

“Guerilla Marketing 101: Quick, Cheap & Easy Ways to Grow Your Photo Business”

For those of you with big marketing budgets, this seminar isn’t for you! But if you’re a bootstrapping photographer that wants the secrets to marketing without a budget – keep reading. Grab your notebook and spend a power-hour with Kawai, learning quick, easy and FREE ways to market and grow your creative business. Get excited and get ready to turbo boost your marketing strate­gies and increase your bottom line. http://airphilosophy.com]

11:30-12:30 PM

Bryan Hughes:

“Uncovering the ‘Hidden Gems’ of Adobe Photoshop”

Photoshop is the premiere program for photo editing—and it just took a big leap forward. As the senior product manager for Photoshop, Bryan knows the new features you won’t want to miss. Bryan will reveal blazing fast editing tools including a new content-aware tools, updating masking, new blur tools, intuitive new video tools so you can create videos in Photoshop using footage from your DSLR and Hasselblad cameras and much, much more. For anyone that uses or wants to use Photoshop, you won’t want to miss this session.

http://www.photoshop.com/people/bryan

12:45-1:45 PM

August Bradley and Christopher Robinson:

Sponsored by Digital Photo Pro

“How to get published”

August Bradley and Christopher Robinson will host an open discussion on how to promote yourself as a photographer and get published in trade magazines, as well as the bigger scope: mass media.  They will bring fresh, new perspectives that are applicable to today’s opportunities and challenges. August Bradley will talk about the exposure he received with his “99 Faces of Occupy Wall Street” series that has been widely acclaimed by the Huffington Post and the NY Times Lens blog as well as other mass-media avenues. Christopher Robinson will bring applicable knowledge from his experiences as Editorial Director, who oversees magazines such as Digital Photo Pro and HD Video Pro.

http://www.augustbradley.com/

http://www.wernerpublishing.com/

http://www.digitalphotopro.com/

http://www.hdvideopro.com/

http://www.outdoorphotographer.com/

http://www.dpmag.com/

2:00-3:00 PM

Andy Patrick:

“Getting and Keeping Clients”

This discussion will provide you with a roadmap of best practices used for getting new clients AND keeping them. To be successful as a creative photographer, you need to understand that you’re also a business person. This requires strategy, discipline and an understanding of the old and new tips and tools. Get your notepad ready, because you’ll want to capture every bit of valuable information from this talk.http://www.livebooks.com/

3:15-4:15 PM

Rob Haggart :

Sponsored by MOPLA

“Social media marketing for photographers”

Social Media has quickly changed the way people communicate and do business. If you’re like most photographers you have Facebook, Twitter and LinkedIn accounts and maybe you’ve done a bit of blogging, but you haven’t figured out how this fits into your marketing plan. You’re not alone; long established media and advertising businesses were caught off guard as social media revolutionized their industry. Staying informed, making a plan and taking action is essential for anyone running a business in this new environment. In this seminar, Rob Haggart will help you make sense of how these new tools work, show you photographers who are finding success with social media and inspire you to take action.

http://www.aphotoeditor.com/

http://www.aphotofolio.com/

4:30-5:30 PM

Allegra Wilde and Jesse Diamond:

Sponsored by MOPLA

“Create. Connect. Collaborate: Eyeist.com”

Founded by Wilde and Diamond, Eyeist.com is a new company trying to bridge the distance gap for those seeking portfolio reviews. It’s a proprietary technology that allows creative artists the ability to receive a portfolio review online, making it easy to connect with industry experts in as easy as a click-of-the-mouse. Allegra Wilde and Jesse Diamond will speak about the concept behind Eyeist.com, whose slogan is “Create. Connect. Collaborate,” while expanding on visual strategies and approaches, self-marketing and creative direction.

http://www.allegrawilde.com

http://www.jessediamond.com/

https://www.eyeist.com/

 

Lecture Area 2

10:00-11:30 AM

Timothy Hogan:

“Understanding light: moving beyond f-stops and watt-seconds”

Light is the paint and the paintbrush by which we, as photographers, work. To use light effectively we need to first understand it, and only then we can employ light shaping tools to achieve the effect, mood and quality we wish to create. In this introductory course, Timothy Hogan will explore the qualities and moods of light and teach you how to use Broncolor and Kobold lighting in a studio environment to tell a story, moving beyond f-stops, watt seconds, and lighting ratios.

http://www.timothy-hogan.com/

11:45-1:15 PM

Andrew Southam:

Sponsored by Santa Fe Workshops

“The Fashion Portrait”

Australian photographer and director Andrew Southam, whose work has appeared in Vogue, Esquire, Rolling Stone, US, French Elle, and GQ, shares his extensive background in and knowledge of fashion portraiture and lighting techniques. Andrew’s discussion is followed by a portrait session demo—complete with a real, live model—and includes a tethered display of his work in progress.

http://andrewsoutham.com/

1:30-3:00 PM

Michael Grecco:

Sponsored by APA National

“Lighting and the dramatic portrait”

The difference between an ordinary photograph and a truly striking portrait lies in the photographer’s ability to pierce the obvious and reveal the intimate nature of the subject. The play of available angles, light and shadow, soft shapes and hard lines are tools to create not just a photo, but a work of art. In this demonstration, you will add these tools to your camera bag. Michael Grecco will explain his techniques for creating light and shadow and will demonstrate how he creates his stylistic and dramatic images. He will explain his specialty lighting, and show you the setups he used to create the striking signature looks for this new work. The last few minutes of this seminar will be a Q&A.

http://michaelgrecco.com

“Lighting and the Dramatic Portrait” , a book by Michael Grecco

3:15-4:45 PM

Scott Markewitz:

“Freeze Frame – Outdoor Action Photography Fundamentals”

Recently, photographic strobes have become an important asset in outdoor sports and lifestyle photography. Although many possess the gear, few know the powerful capabilities of this type of lighting. Outdoor photography specialist Scott Markewitz will discuss the basics of lighting for sports photography, the different types of equipment needed to achieve powerful results, specific lighting setups to control and achieve certain looks, and the use of light shaping tools in your workflow. Markewitz will give you the tools needed to shoot sports photography and the knowledge of how to capture the images that will get you published.

http://www.scottmarkewitz.com/