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Shoot NYC is back! October 24th and 25th

Save the date! Shoot NYC is October 24-25

La Venue  •  608 West 28th St.  •  New York, NY 10001

Thursday: 10:00AM to 7:00PM • Friday: 10:00AM to 8:00PM

Originally established in 2008, Shoot NYC has spread internationally (Shoot LDN, Shoot Paris, Shoot A’Dam). Shoot NYC is an exciting and informative forum based on the premise of building a photographic community. In addition to a wide range of free professional photography seminars, industry leaders broncolor and Hasselblad, will help you learn how to harness and integrate the market’s most advanced photographic tools into your business, improving both your photography and your bottom line.

 2013 Shoot NYC Seminar Schedule

Thursday October 24, 2013   10:00AM – 6:30PM

10:30:00 AM – 12:00 PM Seminar

Skip Cohen: Brought to you by Skip Cohen University

It all starts with a blog

10:30:00 AM – 12:00 PM Demo

Rick Friedman: Brought to you by Calumet

Location Lighting

12:15 PM – 1:45 PM Seminar

Paul Mobley: Brought to you by Santa Fe

Capturing the Soul of your Subject

12:15 PM – 1:45 PM Demo

Roberto Valenzuela

How to tackle artistic challenges

2:00 PM – 3:00 PM Seminar

Brian Smale: Brought to you by APA

Dissecting magazine contracts

2:00 PM – 3:00 PM Demo

Tim Hogan: Brought to you by Hasselblad Bron, Inc.

The Essence of Subject

3:15 PM – 4:45 PM Seminar

R Lee Morris: Brought to you by Fstoppers

How to become a professional commercial wedding photographer

3:15 PM – 4:45 PM Demo

Matthew Karas: Brought to you by Fotocare

The emotion of motion

5:00 PM – 6:30 PM Seminar

Bryan O’Neil Hughes:  Brought to you by Adobe Photoshop and Lightroom

Uncovering the ‘Hidden Gems’ of Adobe Photoshop

5:00 PM – 6:30 PM Demo

Dustin Snipes: Brought to you by Hasselbald Bron, Inc.

Lighting for Sports Portraiture

Friday October 25, 2013   10:00AM – 8:00PM

10:30 AM – 12:00 PM Seminar

Erik Valind

Lightweight location lighting

10:30 AM – 12:00 PM Demo

André Rowe

The magic of simple lighting

12:15 PM – 1:45 PM Semianr

Beth Taubner: Brought to you by Mercury Lab

Identify your brand & claim your market

12:15 PM – 1:45 PM Demo

Scott Markewitz

Artificial lighting for action sports

2:00 PM – 3:00 PM Seminar

Alexandra Niki & Adam Sherwin: Brought to you by Resource Magazine

How to monetize your photography skill set

2:00 PM – 3:00 PM Demo

Jodi Jones: Brought to you by Adorama Pro

3 badass ways to use the Para88 for Fashion and Beauty

3:15 PM – 4:45 PM Seminar

Rafael “RC” Concepcion: Brought to you by Kelby Media Group

Lightroom 5 start to finish

3:15 PM – 4:45 PM Demo

Catherine Asanov: Brought to you by CI

From camera to screen

5:00 PM – 6:30 PM Seminar

Clay Patrick McBride: Brought to you by K+M Camera

Cross-over stills to motion

5:00 PM – 6:30 PM Demo

Lara Jade

Getting back up – The importance of casting & your creative team

6:45 PM – 8:00 PM Seminar

Bryan O’Neil Hughes:  Brought to you by Adobe Photoshop and Lightroom

Lightroom and Photoshop and Photographers

The Hasselblad H5D, and tilt-shift adapter will be there to use for hands-on demonstrations. The new broncolor softboxes, the Para 177 and 222 will also be set up to give photographers and attendees the opportunity to use the leading lighting accessories on the market. And don’t forget about the new Move Pack! Get a chance to practice with quick recycle times, and short flash durations!

​​ There will be live fashion, architecture, product, advertising, still life, art and repro sets. Some of the seminar topics include: daily tips & techniques, Lightroom, Photoshop, outdoor shooting, portrait, lighting and many more.

The event runs from October 24 to the 25 at La Venue. So mark your calendar and don’t miss out on this great opportunity to learn hands on from some of the industry leaders in fashion, commercial, and fine art photography!

For more information and to register for Shoot NYC, click here. Map

 

 

Shoot NYC Recap

A packed house at Michael Grecco's Lighting and the Dramatic Portrait seminar. Photo by Mike Hill.

Hasselblad and broncolor wrapped up another Shoot NYC event at La Venue on October 25 and 26, 2012. Shoot NYC has become a photography staple, a place where people can network, educate themselves on photographic tools, and foster a community with their fellow photographers. Free seminars and workshops ran both days and included a variety of topics ranging from how to create and maintain a photography business, to learning about key lighting modifiers and copyright information. These free seminars were incredible in terms of the quality of information, and our speakers spoke to packed rooms of eager photographers that wanted to enhance their photo businesses.

The broncolor Para family lights up Shoot NYC. Photo by Andre Rowe.

Lara Jade's business seminar focused on online marketing and promotion using social media tools and networking. Photo by Kermit Mercado and Victoria Harrington.

Rick Friedman spoke to a full house, and taught how to light on-location, with the use of Sunbounce reflectors. Photo by Kermit Mercado and Victoria Harrington.

Bryan O'Neil Hughes taught the ins and outs of Adobe Photoshop with on-screen instruction. Photo by Mike Hill.

Sunbounce, Sun-Sniper, broncolor, FOBA, Kobold and Visatec products were on the show floor for anyone to get their hands on and use. Shoot NYC also featured new products including the broncolor Move 1200 L battery pack, the Hasselblad H5D, the Sunbounce Bounce-Wall portable flash accessory, and the Sun-Sniper Pro-II camera strap.

The broncolor Move 1200 L battery pack was featured at Shoot NYC

The new Hasselblad H5D was available to see for the first time since Photokina. Peter Stig, Hasselblad product manager for the H system camera, spoke about the new H5D, including its technical advancements and new product features.

The Hasselblad station at Shoot NYC. Photo by Mike Hill.

A live shooting sets with photographers Franklin Thompson, Thomas Liggett, Gregor Halenda, Jodi Jones and David Perkins (with two dancers and a Ducati) were a main focal point. With an array of broncolor modifiers and Kobold HMIs, they played with light to create some amazing images.

Dancers Aaron and Kristin. Photo by David Perkins.

Photographer Franklin Thompson with dancers Aaron White and Kristin Yancy . Photo by Mike Hill.

Photo by Franklin Thompson.

The Ducati. Photo by Thomas Liggett.

In case you missed it, here are some video compilations of the speakers who talk about their businesses, their seminars and a little about themselves:

Shoot NYC 2012: Lindsay Adler, Kawai Matthews and Lara Jade from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Rick Friedman, Ryan Enn Hughes, Arash Moallemi, Andre Rowe, Michael Grecco and David Robin from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Chase Jarvis and Vincent Laforet from Hasselblad Bron Inc. on Vimeo.

The student event ran on late Friday afternoon with photographers/directors Chase Jarvis and Vincent Laforet, and was an informative Q&A session that spoke volumes on starting off as a photographer and following your dreams. “Rejection is another opportunity” and “don’t be incrementally better, be different” were some of the mottos behind the two. The students asked everything from “how to make it big” to “what was your biggest mistake,” and everything in-between.

Shoot NYC 2012: Peter Stig, Bryan O’Neil Hughes, Beth Taubner and John Harrington from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Carrie McCarthy, Alexandra Niki, Aurelie Jezequel and Viktoria Sorochinski from Hasselblad Bron Inc. on Vimeo.

Shoot NYC 2012: Franklin Thompson, David Perkins and Jodi Jones from Hasselblad Bron Inc. on Vimeo.

We would like to thank our partners: Scheimpflug, Adorama, APA, Capture Integration, Fotocare, Resource Magazine, Digital Photo Pro, B&H, HD Video Pro, Santa Fe Photographic Workshops, Lucie Foundation, ASMP NY, Adobe Lightroom, Adobe Photoshop, Calumet and the Art of Photography Show.

And our speakers and photographers: Ghada Khunji,Viktoria Sorochinski, Rick Friedman, John Harrington, Lindsay Adler, Bryan O’Neil Hughes, Ryan Enn Hughes, Arash Moallemi, Alexandra Niki, Aurelie Jezequel, David Robin, Lara Jade, Peter Stig, Kawai Matthews, Michael Grecco, Chase Jarvis, Vincent Laforet, Andre Rowe, Jodi Jones, Franklin Thompson, David Perkins, Thomas Liggett and Jeff Mosier.

We would also like to thank our invaluable extra hands: Elizabeth Stacy and Ryan Burke,  and our army of interns.

Without all of you, this wouldn’t be possible.

And, let’s not forget, the infamous Flugoween Halloween party on Saturday night. After a long week of Shoot NYC and Photoplus, our team rallied together in our costumes and headed over to the event in Dumbo that was hosted with our good friends from Scheimpflug and Resource Magazine. There was an electric chair photo-op and enough food and beer to make anyone merry. Overall, it was a good time with good friends.

We are already looking forward to next year. Cheers!

Photos courtesy of: Kermit Mercado, Victoria Harrington, Ryan Burke, Andre Rowe, Mike Hill and David Perkins

Shoot LA Recap

 

To say that we are overwhelmed (and happy) with the response to the ShootLA event held at Smashbox Studios in West Hollywood this past weekend is an understatement. When we opened the doors at 10 AM and saw the line running all the way down to Santa Monica Blvd., we knew that we hit the right combination of community building and education.

ShootLA, the professional photography forum held by industry leaders broncolor and Hasselblad has come to a close.  The event, which started in October of 2009 in New York City, has quickly become one of the premiere photography events in the country.  On Saturday the 28th, Smashbox Studios in West Hollywood filled with photographers from all walks of life, coming to hear about how to advance their photo business and further their lighting technique. Live photo shoots featured:  fashion, portraiture, still life and art reproduction sets. In addition, the seminars included lectures on topics pertaining to the business of today’s professional photographers.

The response was so huge that two hours into the event the fire marshal would not any allow any additional people into the event until the early afternoon. Special thanks to Kawai Matthews and Andre Rowe, who pulled two guerilla shooting seminars in the two front parking lots, in order to accommodate those who could not get inside the event.

The attendees were just as excited as we were (one photographer professed a diabetic condition, but didn’t want to leave because he was afraid he would not get back into the seminars! Don’t worry. We loaded him up with granola bars to get him through the day). Another woman came up to us crying, asking who to thank for the wonderful event.  And that was just a tidbit of the wonderful pandemonium that happened in West Hollywood.

The event marked the first of many for the fully integrated Hasselblad/Bron team. The US operations for both companies merged together to form Hasselblad Bron Inc. early last week, creating an expanded sales, marketing and customer support system .  Both Hasselblad and Broncolor represent the standard of excellence for the professional photographic market. Having  both companies together as one unit was impressive and is a testament to the seasoned players from both organizations. The combined companies’  knowledge base is something that will be a great resource to the photographic community.

Even something seemingly disastrous turned into a positive. When the original skateboarder we had arranged broke his board on his way over to the event twenty minutes before extreme sports photographer Scott Markewitz was to come on, we called local skate shops, and came into contact with pro skater “Tom Tom” Erik Ryen (@tomerikryen). We knew good karma had come our way.

Photo courtesy of Scott Markewitz

As the event came to a close, everyone enjoyed a relaxing cocktail hour and then headed home for a much needed night of rest.

We would like to thank our team, partners and sponsors: Hasselblad, Smashbox Studios, MOPLA/Lucie Foundation, Calumet, Samy’s Camera, Digital Photo Pro, APA, Resource Magazine, Adobe, Santa Fe Photographic Workshops, Livebooks, Art of Photography Show, and Hollywood Ducati. With your collaboration, this event was made possible.

We would like to thank Catherine Asanov and her amazing team of stylists, makeup artists, assistants and models for the amazing day-long editorial shoot.


We would also like to thank our speakers: Kawai Matthews, Bryan Hughes, August Bradley, Andy Patrick, Rob Haggart, Allegra Wilde, Jesse Diamond, Tim Hogan, Michael Grecco, Scott Markewitz, and Chris Robinson. Your diverse range of expertise and knowledge is what makes this event.

Andrew Southam on Shoot:

“I was honored to be part of Shoot LA’s Bron Lighting event. I had a chance to discuss my feelings and thoughts about the power of lighting in creating a memorable image, to show some of my work and then, in front of several hundred people, light a photograph of a model as I would on a job. It was a fantastic experience and a great coming together of our professional community. I want to congratulate Bron and Colin King for making it all happen and look forward to my association with Bron in the future. Their equipment is transforming my work and the way I see light.” Andrew’s Blog

Scott Markewitz on his favorite part of Shoot:

“The highlight was the live action lighting demo I put on at the end with Norwegian pro skateboarder, Tom Erik Ryen. We were really lucky to find Tom at a local skate shop, and he did an amazing job in the small space we had to work with, jumping high over a wooden box while I snapped his image.” Scott’s Blog

Future plans for Shoot include branching overseas to Asia, but will continue its tour in the US in New York during October (ShootNYC).  For those who missed it or were not able to get into the event, ShootLA will be returning in one month and will include familiar faces as well as new speakers and set designs.

 

Save the Date: Shoot-NYC

Shoot-NYC, the annual professional forum held by industry leaders broncolor and Hasselblad is back, with exciting new photographic forums and live shooting sets that incorporate the latest photographic technology.

By attending Shoot-NYC, you will learn from top industry professionals. Educational seminars will cover topics that range from reproduction, fashion and commercial photography, to the ever-changing business of photography. Hands-on demonstrations will encompass advanced lighting techniques, as well as pre and post production, cross over lighting (still and video), and video production lighting. In addition, one can take a tour of the gallery of finalists from the Hasselblad Masters Exhibition, which will make its 2011 U.S. debut at Shoot-NYC.  By attending, you will learn how to harness your talents to face the ever-changing photographic business.

The event runs from October 27 to the 28 at the Terminal Building (608 West 28th Street New York, NY 10001 ).

REGISTER HERE

Speakers and forums:

Room 1, 10/27

10:15 – 11:15 – Dave Mathews, “Tools & Tips: Under the Hood”

Image quality and product consistency remain essential for photographic excellence and client satisfaction. Today’s photographer must achieve both. A sustainable digitization effort, combined with beautiful imagery, equates to professional survivability.

This talk features specific tooling and work flow disciplines which help guide and inform quality image formulation, decision making, uniformity of style and distinguishable image product. These useful tips, practical tools and workflow specifics, when applied by determined photographers, not only ensure very high quality of product but often lead to new and repeatable discoveries.

The talk is short and concise, aimed at providing practical and sustainable image quality solutions for the working photographic professional. Creation of high quality files requires more than top-end equipment. Understanding the technology, pursing viable solutions, and discovering insightful diagnostics will help verify and ensure photographers that their files provide the professional results required for multi-use publications and long term archiving.

http://www.theimagecollective.org/

11:30 – 12:30 – August Bradley, “Developing a lighting strategy when shooting for still and motion. “

Moving from a background in still photography studio lighting into dual still/motion production and motion-specific lighting. August will examine productions he has done for fashion and advertising clients that have required both still and motion deliverables (for both web and broadcast uses), and how to efficiently and effectively develop a lighting strategy. He will also give an overview of motion lighting with an emphasis the areas that differ from lighting in the still photography world.

http://www.augustbradley.com/

12:45 – 1:45 – Dan Saelinger, “The Business of Photography”

A New York City based commercial photographer, Dan Saelinger shares his ideas on making it in the industry. Learn everything from Dan while he discusses such points as portfolios, equipment insurance, websites, blogging, representation and making a living at what you love. Dan will explain the fine-tuning of your business by delving into the following points:

– Setting Up Shop: Things to think about before you start shooting

– Promotion: What does and doesn’t work? How to get your work in front of potential clients.

– Representation: How to find a rep: is it needed for you?

– Making a Living: From smart billing to controlling costs – making sure your business is profitable

-Video: Stepping into video and what you need to know before taking that first video assignment

Working with clients such as Nike, Brides, National Geographic, Men’s Journal and many more Dan has had the experiences to understand the best approaches.

http://dansaelinger.com/

2:00 – 3:00 – Beth Taubner,  “The Secrets Behind Creating Powerful Brand Identity”

Beth Taubner is called the “Photo Whisperer” by many of her clients. In this talk, she will unveil the secrets of major American and global brands (some of whom she has worked with) and how their approach to branding applies to you.  Photographers and videographers: you will learn how to think like good brand strategists and express your unique POV in a consistent way using visuals, design and language. Beth will talk about what  it takes to define your brand, and how to apply it to all of your presentation tools, including your portfolio, website and reel.  By creating a strong, coherent and differentiated brand positioning,  you will enter, sustain, and maintain a happier and stronger role in the marketplace.

mercurylab.com

3:15 – 4:15 – Adam Sherwin, Resource Magazine / RETV, “Photography to Videography – Successful Strategies for Marketing New Services”

Adam Sherwin of Resource Magazine will share valuable tips on how practicing photographers can utilize the recent advances in DSLR video technology to successfully expand their services to clients, as well as avoid how to avoid common mistakes in marketing yourself with video. Topics include optimizing content in social networks, maintaining quality control over your work, and placement strategies for getting your work noticed.

http://www.resourcemagonline.com/

http://resourcetelevision.com/

4:30 – 5:30 – Ryan Enn Hughes and Arash Moallemi, “Between Videography and Photography – Working Seamlessly in Multiple Mediums”

Ryan and Arash will discuss in detail their experiences of incorporating film production into their photography practices, the in- and-outs of budgeting simultaneous photo/film production costs, and walk you through the funding process of a larger motion creative. Learn about the technical, budgetary, and practical considerations faced when creating ground breaking works such as C Walk, Bugs! and Fish!

http://www.ryanennhughes.com

http://iamphoto.ca/

Room 2, 10/27, PRACTICALS:

10:15 – 11:45 – John Pannozzo, ColorByte Software, “Mastering the Art of Studio Printing”

Color management is one of the steepest hurdles to face for a majority of individuals and studios attempting to retain creative and qualitative control in the output of their photographic work. John Pannozzo, President of Colorbyte Software, will cover every aspect of mastering your printing workflow – from printer choices to color profile creation, from selection of paper types to new printing technologies. This is a valuable seminar for anyone seeking to keep their printing in house while maximizing the efficiency of the process and reducing waste in proofing.

http://www.colorbytesoftware.com/

12:00 – 1:30 – Andre Rowe, “The perfect marriage of both lighting and exposure”

A crash course on the perfect marriage of both lighting and exposure. Face challenging lighting situations on location with the confidence of understanding. Never again question your ability to get the best results each and every time.

– Visualizing Light

– Calculating exposures in easy/complex lighting situations

– Establishing proper lighting / subject placement

– Choosing the right lighting & modifiers for the job

– Understanding lighting ratios

– Blending strobe lighting with ambient light

http://www.andrerowephotography.com/

1:45 – 3:15 – Lindsay Adler, “Shoot in Action”

Beauty Shoot: This will be an editorial shoot, where you can watch a beauty shoot in-action.

Fashion Bridal:  How to add techniques of fashion photography to your portrait and wedding images. Will have bride and groom couple to demo lighting and poses; on location.

http://www.lindsayadlerphotography.com/

3:30 – 5:00 – Scott Markewitz, “Freeze Frame – Outdoor Action Photography Fundamentals”

In recent years, artificial light has become more and more prominent in outdoor sports and lifestyle photography. When used well, the addition of strobes can create powerful, dramatic action images. To capture this look, photographers go to great pains to transport lighting gear into almost any location and setup imaginable. Many photographers using this equipment outdoors don’t really understand the capabilities of their gear, or how to get the most out of it. In this seminar, outdoor photography specialist Scott Markewitz will discuss the basics of lighting the outdoors and evolution of using strobes and artificial lighting in outdoor photography. Scott will cover the types of equipment needed to achieve powerful results, the use artificial lighting in a controlled manner to achieve the results and the look you’re after and how to create some very distinct looks with specific lighting setups and various shaping tools. All told, Markewitz will leave you with an understanding of the sports you’re shooting and the knowledge and timing it takes to capture images that get published.

http://www.scottmarkewitz.com/

Room 1, 10/28

10:15 – 11:15 – Robert Levine, “American Photographic Artists Understanding the Issues of Copyright Law in an Age of ‘Free’ Media”

Sponsored by APA

For the past decade since Napster shook up the music business, we have been hearing about the conflict between big media companies and young people who love the Internet. In my book, “Free Ride,” I show that what we’re really seeing is a conflict be- tween two groups of companies: the creators – companies that produce and fund culture, and the technology start-ups that want to distribute their work without paying for it. I will review the methods by which licensing affects photographers in today’s media markets, and discuss methods for photographers to protect their interests.

http://freeridethebook.wordpress.com/pic-and-bio

11:30 – 12:30 – Bob Heiss, Sandler Training, “Talking Tools of the Photo Trade – Converting Prospects into Sales”

Sponsored by ASMPNY

Do you want to learn how to uncover a prospect’s budget? Do you feel like you’re at a disadvantage when negotiating? Do you ever hear, “I’m interested, but call me after the holidays?” or “This is great, I just need to run it by my boss/editor/wife/business partner?” but you never hear back from the prospect? Let’s face it, photographers need a roadmap to navigate the highways and byways of the current market. Sandler gives photographers a complete system for handling the sales process and uncovering a prospect’s real motives for buying. This course will combine classroom learning, role-playing, negotiation, and individual troubleshooting using YOUR real world examples. Sponsored by ASMPNY

http://www.robertheiss.sandler.com/

12:45 – 1:45 – Kawai Matthews, “Guerilla Marketing 101: Quick, Cheap & Easy Ways to Grow Your Photo Business”

For those of you with big marketing budgets, this seminar isn’t for you!  But if you’re a bootstrapping photographer that wants the secrets to marketing without a budget – keep reading.  Grab your notebook and spend a power-hour with me, learning quick, easy and FREE ways to market and grow your creative business.  Get excited and get ready to turbo boost your marketing strategies and increase your bottom line.

airphilosophy.com

2:00 – 3:00 – Lindsay Adler, “Top Ten Best Practices for Social Networking”

Social networking is a powerful tool for reaching your target audience and building an online reputation. Today business growth

is not just ‘word of mouth’, but also ‘word of mouse’. This presentation will focus on the top ten best practices for social networking. You will learn what you can do online to efficiently and effectively leverage social media for business growth. We will cover topics like utilizing analytics, search engine optimization, developing a schedule, and becoming a resource for your target audience.

http://www.lindsayadlerphotography.com/

3:15 – 4:15 – John Engstrom, Scheimpflug Digital, “Set Mastery Tips and Techniques of Photo Production for Digital Technicians”

John Engstrom is one of the most sought after “get it done” guys in the industry, and he’s got the client list (and scars) to prove it.  He’s shot with Peter Beard in the wilds of Botswana, and was favorite assistant to legendary photographers David LaChapelle and Patrick Demarchelier. John will talk about his wildest experiences on production sets around the world, and will deliver a wealth of valuable information to current and aspiring digital techs, covering everything from rigging carts for digital capture to working with large crews.

theflug.com

4:30 – 5:30 – Lois Greenfield, “Her work and her career”

Lois Greenfield has created innovative and iconic images for most of the major contemporary dance companies. Her unique approach to photographing the human form in motion has radically redefined the genre, and influenced a generation of photographers.

In this seminar I will discuss the multifaceted nature of my photographic career . My beginnings as a photojournalist and travel photographer inadvertently led to my specializing in dance photography. Little did I realize this would lead to shooting fashion, athletes, and musicians in my studio. Directing TV commercials was a natural outgrowth of shooting advertising campaigns.

Working both with and without reps, I learned how to “get the job” and negotiate contracts for all these varied projects. I adopt an effective, flexible pricing strategy which includes adapting to the reality of the market in these challenging times.

http://www.loisgreenfield.com

Room 2, 10/28: PRACTICALS

10:15 – 11:45 – Andy Ryan, “Using Cutting Edge Technology to Advance Your Architectural Photography”

Photographer Andy Ryan shares his tips and techniques to help you create the best architectural images. Andy has traveled the world shooting some of the most demanding architectural projects. Join him as he shares his vast experience to help you gain a better insight into how new technology can help in creating the finest architectural images.

http://www.andyryan.com

12:00 – 1:30 – Rick Friedman, “Portable Lighting Techniques for On-Location Lighting”

Learn about portable lighting techniques that have enabled Rick Friedman to capture his on-location, award-winning imagery around the world. One of the key things that he will share in a “very hands-on way” is how to better control your lighting. This dynamic, intensive, interactive seminar is designed for portrait, wedding, corporate and event photographers, photojournalists and serious amateurs who want to improve their knowledge of illumination and light. If you attend Rick’s class, you can plan on leaving feeling empowered to capture great images no matter what lighting situation you come up against!

http://rickfriedman.com/bio.html

1:45 – 3:15 – Bryan Hughes, “Uncovering the ‘Hidden Gems’ of Adobe Photoshop”

Photoshop is the premiere program for photographic editing, and in this industry it is imperative to keep up with new and interesting approaches. As the senior product manager for Adobe Photoshop, Bryan knows the tricks of the trade. In his talk, Bryan will provide tips and instructions on how to navigate the program, as well as an in-depth review at some overlooked and underplayed techniques for manipulating and molding images. For anyone who wants to learn how to hone their skills, from the sharpen tool to puppet warp, this is something you don’t want to miss.

http://www.photoshop.com/people/bryan

3:30 – 5:00 – Kawai Matthews, “Shooting Stars!: How to Shoot Actor Headshots”

Learn how to shoot headshots for actors in the entertainment industry.  With a huge local population of aspiring and established talent, photographers can earn extra money or even start a business shooting headshots for entertainers.  The key is knowing how to shoot them and shoot them well, taking into consideration the industry standards.  In this workshop, you will learn how to use studio lighting, quick tricks with reflectors, posing your actor, tips to getting personality shots, flattering angles, wardrobe do’s & dont’s, commercial vs. theatrical looks, what agents and casting directors want and much more.  This is a hands-on workshop!  Be prepared with your cameras, as we will be shooting live.

airphilosophy.com

REGISTER HERE