Redefining Cool

Faisal Mohammed has had a prolific, and robust start to his career. Born in Ghana, at twelve he moved to the United States. Faisal’s interest in photography took off while studying in Georgia at SCAD (The Savannah College of Art and Design). While in school Faisal began to shoot album covers and editorials, later becoming a Marketing Director in Atlanta, starting his own creative agency going by the pseudonym Revivethecool, and touring with DRAM. After setting his sights on a bigger market, Faisal took root in New York. Now Faisal is trying to revive the cool through images and video.

What exactly does that mean? Has cool really gone away? Is Faisal the one to bring it back? Who is he to decide what cool is?