On Para 177 you can rely – ESCADA Luxury Fashion online: Spring Collection 2015

Foto01-624x307

My contract for Escada (Design und luxury Fashion online) was for the Escada Spring Collection 2015 and took place in the Nymphenburg Palace in Munich.

I wanted to use the Para 177 because it was said beforehand that it could be, that I would need to photograph individual, but also four models together, and with the flexibility of the Para, it was the perfect choice for me for this job, particularly as I wanted to show the great quality and detail from the materials, this meant that there was clearly no way past the Paras.

I set a diffuser stage 2 in front of the light to make it a little softer, whilst still achieving the 3D look.

Foto02-624x507

Performance is important in such jobs, you need equipment upon which you can rely. The Scoro is a safe bet for me, I know the device works and delivers, and it gives me a certain sense of security on the set.

I set the main light slightly frontally from above – this is my favourite position – and in order to evenly illuminate the entire staging, I brightened the two sides up with two more flash heads. To the left, I worked with a reflector which flashed at the wall and, to the right, I worked with the broncolor Softbox 120 x 180 cm
Due to space constraints, every centimetre had to be used. The floor was white and thus sufficient light was reflected back. We had a great international team with Veronika Heilbrunner as the stylist, Hannes Schuller as the set-builder and fabulous models like Emma Oak and Franzi Müller, as well as the Escada Team.

Foto03-624x624

Photographer Alexander Palacios
It is the mixture between rigor, technical craftsmanship and talent which make Hasselblad Junior Winner Alexander Palacios a great photographer. He brings in unique figures and creative settings, which he combines and presents in a fresh and hip style. Fascinated by shapes and movements, Palacios tries to capture through the lenses the sensibility of people and places which surround him.
http://www.alexander-palacios.com/