2XU International Campaign shoot – Freezing the motion with Move-Kits


About Carlos Alcaide
“Also know as “The Fiery Spaniard”, Carlos is 100% all go. Always. With over 20 years experience in the business, Carlos has shot with world famous celebrities from the likes of Priscilla Presley, Tim Cahill to local hero Billy Slater. He doesn’t like talking about it, but we have heard he’s won a bunch of awards.”

Carlos has an exceptionally versatile style. Specialising in Advertising, Portraiture and Corporate photography, Carlos is passionate about his craft.

Short introduction of yourself and your career
My name is Carlos Alcaide. I’m am co owner of Hell Studios in Melbourne, Australia. I’ve shot internationally and all over Australia, and my expertise lies in Advertising, Portraiture and Sporting Campaigns. I prefer to create the shot, not just take it.

What initially interested you into photography?
The opportunity to be able to work all over the world and be able to express myself through my work.

Among your works, which one would you like to share its behind story with broncolor blog readers? Would you like to tell us about it?
Recently I was fortunate enough to be engaged by sporting brand 2XU to shoot their international campaign for AW14. This was a fabulous opportunity as it was a combination of location shooting, studio sessions, as well as working with moving subjects – from jumping, to cycling, to running.


What is special about this shoot – light, speed, or venue? Is there any challenge?
2XU is a high performance brand, so we shot with their elite athletes from across the globe. We battled the rain, the wind, and the sun. As well as that, it was freezing! We shot on location at 5am, started in the dark, and waited for a half hour window of twilight. We had motorbikes, cars, and vans rigged up with lighting and camera gear, in order to get the shot in motion.

Behind the scenes











What kind of broncolor’s lighting equipment do you use for shooting this pictures?
We used two broncolor Move-Kits.

What goal are you working towards within your photography and when will you know you have reached it?
I’ll know I’ve reached the ultimate goal when I’m dead, and I’ve done all I can.

What does photography mean to you?
Photography to me is an opportunity to harness my creativity, and boss people around whilst building an empire. Not really, just to do what I love and motivate others.

Hell Studios Carlos Alcaide http://hellstudios.com.au