Save The Date: Shoot LA, April 28

For those who remember Shoot-NYC last October, Shoot-LA, hosted April 28, 2012, will not fail to impress. It comes during MOPLA, (Month of Photography Los Angeles) an event that culminates 1 month of photographic community building in LA.  Shoot-NYC, the annual professional forum held by industry leaders broncolor and Hasselblad is now also being held at Smashbox Studios in LA, with photographic forums and some of the same keynote speakers and photographic professionals from previous “Shoot”s.

The educational seminars will encompass your learning experience: you will see live sets and photographic seminars covering  topics that range from fashion to still-life and everything in-between.  Hands-on demonstrations will show lighting tips and techniques, as well as pre/post production, portraiture and sports photography. For those who have their own business, you will find resourceful several seminars on business strategy, social media and portfolio building.  By attending, you will learn how to further harness your multifaceted talents to face the photo business.

Registration and location information is available here.


Seminar Schedule

Lecture Area 1

10:00 – 11:15 AM

Kawai Matthews:

“Guerilla Marketing 101: Quick, Cheap & Easy Ways to Grow Your Photo Business”

For those of you with big marketing budgets, this seminar isn’t for you! But if you’re a bootstrapping photographer that wants the secrets to marketing without a budget – keep reading. Grab your notebook and spend a power-hour with Kawai, learning quick, easy and FREE ways to market and grow your creative business. Get excited and get ready to turbo boost your marketing strate­gies and increase your bottom line.]

11:30-12:30 PM

Bryan Hughes:

“Uncovering the ‘Hidden Gems’ of Adobe Photoshop”

Photoshop is the premiere program for photo editing—and it just took a big leap forward. As the senior product manager for Photoshop, Bryan knows the new features you won’t want to miss. Bryan will reveal blazing fast editing tools including a new content-aware tools, updating masking, new blur tools, intuitive new video tools so you can create videos in Photoshop using footage from your DSLR and Hasselblad cameras and much, much more. For anyone that uses or wants to use Photoshop, you won’t want to miss this session.

12:45-1:45 PM

August Bradley and Christopher Robinson:

Sponsored by Digital Photo Pro

“How to get published”

August Bradley and Christopher Robinson will host an open discussion on how to promote yourself as a photographer and get published in trade magazines, as well as the bigger scope: mass media.  They will bring fresh, new perspectives that are applicable to today’s opportunities and challenges. August Bradley will talk about the exposure he received with his “99 Faces of Occupy Wall Street” series that has been widely acclaimed by the Huffington Post and the NY Times Lens blog as well as other mass-media avenues. Christopher Robinson will bring applicable knowledge from his experiences as Editorial Director, who oversees magazines such as Digital Photo Pro and HD Video Pro.

2:00-3:00 PM

Andy Patrick:

“Getting and Keeping Clients”

This discussion will provide you with a roadmap of best practices used for getting new clients AND keeping them. To be successful as a creative photographer, you need to understand that you’re also a business person. This requires strategy, discipline and an understanding of the old and new tips and tools. Get your notepad ready, because you’ll want to capture every bit of valuable information from this talk.

3:15-4:15 PM

Rob Haggart :

Sponsored by MOPLA

“Social media marketing for photographers”

Social Media has quickly changed the way people communicate and do business. If you’re like most photographers you have Facebook, Twitter and LinkedIn accounts and maybe you’ve done a bit of blogging, but you haven’t figured out how this fits into your marketing plan. You’re not alone; long established media and advertising businesses were caught off guard as social media revolutionized their industry. Staying informed, making a plan and taking action is essential for anyone running a business in this new environment. In this seminar, Rob Haggart will help you make sense of how these new tools work, show you photographers who are finding success with social media and inspire you to take action.

4:30-5:30 PM

Allegra Wilde and Jesse Diamond:

Sponsored by MOPLA

“Create. Connect. Collaborate:”

Founded by Wilde and Diamond, is a new company trying to bridge the distance gap for those seeking portfolio reviews. It’s a proprietary technology that allows creative artists the ability to receive a portfolio review online, making it easy to connect with industry experts in as easy as a click-of-the-mouse. Allegra Wilde and Jesse Diamond will speak about the concept behind, whose slogan is “Create. Connect. Collaborate,” while expanding on visual strategies and approaches, self-marketing and creative direction.


Lecture Area 2

10:00-11:30 AM

Timothy Hogan:

“Understanding light: moving beyond f-stops and watt-seconds”

Light is the paint and the paintbrush by which we, as photographers, work. To use light effectively we need to first understand it, and only then we can employ light shaping tools to achieve the effect, mood and quality we wish to create. In this introductory course, Timothy Hogan will explore the qualities and moods of light and teach you how to use Broncolor and Kobold lighting in a studio environment to tell a story, moving beyond f-stops, watt seconds, and lighting ratios.

11:45-1:15 PM

Andrew Southam:

Sponsored by Santa Fe Workshops

“The Fashion Portrait”

Australian photographer and director Andrew Southam, whose work has appeared in Vogue, Esquire, Rolling Stone, US, French Elle, and GQ, shares his extensive background in and knowledge of fashion portraiture and lighting techniques. Andrew’s discussion is followed by a portrait session demo—complete with a real, live model—and includes a tethered display of his work in progress.

1:30-3:00 PM

Michael Grecco:

Sponsored by APA National

“Lighting and the dramatic portrait”

The difference between an ordinary photograph and a truly striking portrait lies in the photographer’s ability to pierce the obvious and reveal the intimate nature of the subject. The play of available angles, light and shadow, soft shapes and hard lines are tools to create not just a photo, but a work of art. In this demonstration, you will add these tools to your camera bag. Michael Grecco will explain his techniques for creating light and shadow and will demonstrate how he creates his stylistic and dramatic images. He will explain his specialty lighting, and show you the setups he used to create the striking signature looks for this new work. The last few minutes of this seminar will be a Q&A.

“Lighting and the Dramatic Portrait” , a book by Michael Grecco

3:15-4:45 PM

Scott Markewitz:

“Freeze Frame – Outdoor Action Photography Fundamentals”

Recently, photographic strobes have become an important asset in outdoor sports and lifestyle photography. Although many possess the gear, few know the powerful capabilities of this type of lighting. Outdoor photography specialist Scott Markewitz will discuss the basics of lighting for sports photography, the different types of equipment needed to achieve powerful results, specific lighting setups to control and achieve certain looks, and the use of light shaping tools in your workflow. Markewitz will give you the tools needed to shoot sports photography and the knowledge of how to capture the images that will get you published.