Shoot-NYC, the annual professional forum held by industry leaders broncolor and Hasselblad is back, with exciting new photographic forums and live shooting sets that incorporate the latest photographic technology.
By attending Shoot-NYC, you will learn from top industry professionals. Educational seminars will cover topics that range from reproduction, fashion and commercial photography, to the ever-changing business of photography. Hands-on demonstrations will encompass advanced lighting techniques, as well as pre and post production, cross over lighting (still and video), and video production lighting. In addition, one can take a tour of the gallery of finalists from the Hasselblad Masters Exhibition, which will make its 2011 U.S. debut at Shoot-NYC. By attending, you will learn how to harness your talents to face the ever-changing photographic business.
The event runs from October 27 to the 28 at the Terminal Building (608 West 28th Street New York, NY 10001 ).
Speakers and forums:
Room 1, 10/27
10:15 – 11:15 – Dave Mathews, “Tools & Tips: Under the Hood”
Image quality and product consistency remain essential for photographic excellence and client satisfaction. Today’s photographer must achieve both. A sustainable digitization effort, combined with beautiful imagery, equates to professional survivability.
This talk features specific tooling and work flow disciplines which help guide and inform quality image formulation, decision making, uniformity of style and distinguishable image product. These useful tips, practical tools and workflow specifics, when applied by determined photographers, not only ensure very high quality of product but often lead to new and repeatable discoveries.
The talk is short and concise, aimed at providing practical and sustainable image quality solutions for the working photographic professional. Creation of high quality files requires more than top-end equipment. Understanding the technology, pursing viable solutions, and discovering insightful diagnostics will help verify and ensure photographers that their files provide the professional results required for multi-use publications and long term archiving.
11:30 – 12:30 – August Bradley, “Developing a lighting strategy when shooting for still and motion. “
Moving from a background in still photography studio lighting into dual still/motion production and motion-specific lighting. August will examine productions he has done for fashion and advertising clients that have required both still and motion deliverables (for both web and broadcast uses), and how to efficiently and effectively develop a lighting strategy. He will also give an overview of motion lighting with an emphasis the areas that differ from lighting in the still photography world.
12:45 – 1:45 – Dan Saelinger, “The Business of Photography”
A New York City based commercial photographer, Dan Saelinger shares his ideas on making it in the industry. Learn everything from Dan while he discusses such points as portfolios, equipment insurance, websites, blogging, representation and making a living at what you love. Dan will explain the fine-tuning of your business by delving into the following points:
– Setting Up Shop: Things to think about before you start shooting
– Promotion: What does and doesn’t work? How to get your work in front of potential clients.
– Representation: How to find a rep: is it needed for you?
– Making a Living: From smart billing to controlling costs – making sure your business is profitable
-Video: Stepping into video and what you need to know before taking that first video assignment
Working with clients such as Nike, Brides, National Geographic, Men’s Journal and many more Dan has had the experiences to understand the best approaches.
2:00 – 3:00 – Beth Taubner, “The Secrets Behind Creating Powerful Brand Identity”
Beth Taubner is called the “Photo Whisperer” by many of her clients. In this talk, she will unveil the secrets of major American and global brands (some of whom she has worked with) and how their approach to branding applies to you. Photographers and videographers: you will learn how to think like good brand strategists and express your unique POV in a consistent way using visuals, design and language. Beth will talk about what it takes to define your brand, and how to apply it to all of your presentation tools, including your portfolio, website and reel. By creating a strong, coherent and differentiated brand positioning, you will enter, sustain, and maintain a happier and stronger role in the marketplace.
3:15 – 4:15 – Adam Sherwin, Resource Magazine / RETV, “Photography to Videography – Successful Strategies for Marketing New Services”
Adam Sherwin of Resource Magazine will share valuable tips on how practicing photographers can utilize the recent advances in DSLR video technology to successfully expand their services to clients, as well as avoid how to avoid common mistakes in marketing yourself with video. Topics include optimizing content in social networks, maintaining quality control over your work, and placement strategies for getting your work noticed.
4:30 – 5:30 – Ryan Enn Hughes and Arash Moallemi, “Between Videography and Photography – Working Seamlessly in Multiple Mediums”
Ryan and Arash will discuss in detail their experiences of incorporating film production into their photography practices, the in- and-outs of budgeting simultaneous photo/film production costs, and walk you through the funding process of a larger motion creative. Learn about the technical, budgetary, and practical considerations faced when creating ground breaking works such as C Walk, Bugs! and Fish!
Room 2, 10/27, PRACTICALS:
10:15 – 11:45 – John Pannozzo, ColorByte Software, “Mastering the Art of Studio Printing”
Color management is one of the steepest hurdles to face for a majority of individuals and studios attempting to retain creative and qualitative control in the output of their photographic work. John Pannozzo, President of Colorbyte Software, will cover every aspect of mastering your printing workflow – from printer choices to color profile creation, from selection of paper types to new printing technologies. This is a valuable seminar for anyone seeking to keep their printing in house while maximizing the efficiency of the process and reducing waste in proofing.
12:00 – 1:30 – Andre Rowe, “The perfect marriage of both lighting and exposure”
A crash course on the perfect marriage of both lighting and exposure. Face challenging lighting situations on location with the confidence of understanding. Never again question your ability to get the best results each and every time.
– Visualizing Light
– Calculating exposures in easy/complex lighting situations
– Establishing proper lighting / subject placement
– Choosing the right lighting & modifiers for the job
– Understanding lighting ratios
– Blending strobe lighting with ambient light
1:45 – 3:15 – Lindsay Adler, “Shoot in Action”
Beauty Shoot: This will be an editorial shoot, where you can watch a beauty shoot in-action.
Fashion Bridal: How to add techniques of fashion photography to your portrait and wedding images. Will have bride and groom couple to demo lighting and poses; on location.
3:30 – 5:00 – Scott Markewitz, “Freeze Frame – Outdoor Action Photography Fundamentals”
In recent years, artificial light has become more and more prominent in outdoor sports and lifestyle photography. When used well, the addition of strobes can create powerful, dramatic action images. To capture this look, photographers go to great pains to transport lighting gear into almost any location and setup imaginable. Many photographers using this equipment outdoors don’t really understand the capabilities of their gear, or how to get the most out of it. In this seminar, outdoor photography specialist Scott Markewitz will discuss the basics of lighting the outdoors and evolution of using strobes and artificial lighting in outdoor photography. Scott will cover the types of equipment needed to achieve powerful results, the use artificial lighting in a controlled manner to achieve the results and the look you’re after and how to create some very distinct looks with specific lighting setups and various shaping tools. All told, Markewitz will leave you with an understanding of the sports you’re shooting and the knowledge and timing it takes to capture images that get published.
Room 1, 10/28
10:15 – 11:15 – Robert Levine, “American Photographic Artists Understanding the Issues of Copyright Law in an Age of ‘Free’ Media”
For the past decade since Napster shook up the music business, we have been hearing about the conflict between big media companies and young people who love the Internet. In my book, “Free Ride,” I show that what we’re really seeing is a conflict be- tween two groups of companies: the creators – companies that produce and fund culture, and the technology start-ups that want to distribute their work without paying for it. I will review the methods by which licensing affects photographers in today’s media markets, and discuss methods for photographers to protect their interests.
11:30 – 12:30 – Bob Heiss, Sandler Training, “Talking Tools of the Photo Trade – Converting Prospects into Sales”
Do you want to learn how to uncover a prospect’s budget? Do you feel like you’re at a disadvantage when negotiating? Do you ever hear, “I’m interested, but call me after the holidays?” or “This is great, I just need to run it by my boss/editor/wife/business partner?” but you never hear back from the prospect? Let’s face it, photographers need a roadmap to navigate the highways and byways of the current market. Sandler gives photographers a complete system for handling the sales process and uncovering a prospect’s real motives for buying. This course will combine classroom learning, role-playing, negotiation, and individual troubleshooting using YOUR real world examples. Sponsored by ASMPNY
12:45 – 1:45 – Kawai Matthews, “Guerilla Marketing 101: Quick, Cheap & Easy Ways to Grow Your Photo Business”
For those of you with big marketing budgets, this seminar isn’t for you! But if you’re a bootstrapping photographer that wants the secrets to marketing without a budget – keep reading. Grab your notebook and spend a power-hour with me, learning quick, easy and FREE ways to market and grow your creative business. Get excited and get ready to turbo boost your marketing strategies and increase your bottom line.
2:00 – 3:00 – Lindsay Adler, “Top Ten Best Practices for Social Networking”
Social networking is a powerful tool for reaching your target audience and building an online reputation. Today business growth
is not just ‘word of mouth’, but also ‘word of mouse’. This presentation will focus on the top ten best practices for social networking. You will learn what you can do online to efficiently and effectively leverage social media for business growth. We will cover topics like utilizing analytics, search engine optimization, developing a schedule, and becoming a resource for your target audience.
3:15 – 4:15 – John Engstrom, Scheimpflug Digital, “Set Mastery Tips and Techniques of Photo Production for Digital Technicians”
John Engstrom is one of the most sought after “get it done” guys in the industry, and he’s got the client list (and scars) to prove it. He’s shot with Peter Beard in the wilds of Botswana, and was favorite assistant to legendary photographers David LaChapelle and Patrick Demarchelier. John will talk about his wildest experiences on production sets around the world, and will deliver a wealth of valuable information to current and aspiring digital techs, covering everything from rigging carts for digital capture to working with large crews.
4:30 – 5:30 – Lois Greenfield, “Her work and her career”
Lois Greenfield has created innovative and iconic images for most of the major contemporary dance companies. Her unique approach to photographing the human form in motion has radically redefined the genre, and influenced a generation of photographers.
In this seminar I will discuss the multifaceted nature of my photographic career . My beginnings as a photojournalist and travel photographer inadvertently led to my specializing in dance photography. Little did I realize this would lead to shooting fashion, athletes, and musicians in my studio. Directing TV commercials was a natural outgrowth of shooting advertising campaigns.
Working both with and without reps, I learned how to “get the job” and negotiate contracts for all these varied projects. I adopt an effective, flexible pricing strategy which includes adapting to the reality of the market in these challenging times.
Room 2, 10/28: PRACTICALS
10:15 – 11:45 – Andy Ryan, “Using Cutting Edge Technology to Advance Your Architectural Photography”
Photographer Andy Ryan shares his tips and techniques to help you create the best architectural images. Andy has traveled the world shooting some of the most demanding architectural projects. Join him as he shares his vast experience to help you gain a better insight into how new technology can help in creating the finest architectural images.
12:00 – 1:30 – Rick Friedman, “Portable Lighting Techniques for On-Location Lighting”
Learn about portable lighting techniques that have enabled Rick Friedman to capture his on-location, award-winning imagery around the world. One of the key things that he will share in a “very hands-on way” is how to better control your lighting. This dynamic, intensive, interactive seminar is designed for portrait, wedding, corporate and event photographers, photojournalists and serious amateurs who want to improve their knowledge of illumination and light. If you attend Rick’s class, you can plan on leaving feeling empowered to capture great images no matter what lighting situation you come up against!
1:45 – 3:15 – Bryan Hughes, “Uncovering the ‘Hidden Gems’ of Adobe Photoshop”
Photoshop is the premiere program for photographic editing, and in this industry it is imperative to keep up with new and interesting approaches. As the senior product manager for Adobe Photoshop, Bryan knows the tricks of the trade. In his talk, Bryan will provide tips and instructions on how to navigate the program, as well as an in-depth review at some overlooked and underplayed techniques for manipulating and molding images. For anyone who wants to learn how to hone their skills, from the sharpen tool to puppet warp, this is something you don’t want to miss.
3:30 – 5:00 – Kawai Matthews, “Shooting Stars!: How to Shoot Actor Headshots”
Learn how to shoot headshots for actors in the entertainment industry. With a huge local population of aspiring and established talent, photographers can earn extra money or even start a business shooting headshots for entertainers. The key is knowing how to shoot them and shoot them well, taking into consideration the industry standards. In this workshop, you will learn how to use studio lighting, quick tricks with reflectors, posing your actor, tips to getting personality shots, flattering angles, wardrobe do’s & dont’s, commercial vs. theatrical looks, what agents and casting directors want and much more. This is a hands-on workshop! Be prepared with your cameras, as we will be shooting live.